Yodels: News & Articles
April 17, 2013Jackie Lalley
No, it's not because we're gorging on the fruits of the Milwaukee Cupcake Company, two feet from our building's elevator. Thanks to Yodelpop's mandatory lunchtime sprint workout, we burn all that off.
It's because we have a new communications and marketing associate, Ilona Gonzalez!
Ilona is a strong writer, editor, photographer, and designer. She teaches classes in Adobe Photoshop at the University of Wisconsin–Waukesha and has a bachelor of arts degree in professional communication from Alverno College. She has edited and written for a digital newspaper and is a contributor to the Wisconsin Historical Society’s Online Dictionary.
Having worked for several years in logistics administration, Ilona always keeps projects moving forward and makes sure they’re delivered successfully.
Her passion for public art has led her to contribute more than 50 photographs to WikiProject Public Art, Milwaukee. She is a member of the Coalition of Photographic Arts, and she resides in the Milwaukee area with her husband and her son, Oliver.
Ilona is a life-long Green Bay Packers fan, which would be an issue for our Chicago-area staff, except that it isn't.
We hope you have a chance to work with Ilona soon!
How To Market With Facebook
August 27, 2012Lauren Heist
If you think you’re going to start posting on Facebook and immediately get more people in the door or more sales leads, you’re wrong. But what Facebook can help you do is to develop a strong relationship with your current customers and turn them into devoted customers.
To do this, you need to be real. Develop a conversation with your customers. Let them get to know you. Be personal, post photos, have a personality. Get to know them. And, most importantly, give them stuff they want.
Sounds great, you say. But how? Here are five easy ways to build relationships with your fans:
- Ask questions: Instead of just posting about yourself, ask your fans something about themselves. Jazzercise, a national fitness franchise, is great at this. They post a question to their fans almost every day, asking them things like “What’s your favorite thing about working out?” or “What healthy food did you snack on today?” Fans want to feel like their opinion counts.
- Provide information: The more that you can provide interesting content, the more people will consider you an expert in your field. Improv Nerd, a podcast about improv comedy, doesn’t just post about its latest episode. Instead, they post stories and videos about news in the comedy world, articles about improv from other sites, and anything that’s relevant to their demographic. Establish yourself as a go-to resource for information about your field.
- Offer coupons and contests: Give the people what they want, and what they want are discounts! Coupons and contests give fans a great reason to keep coming back. Candles Off Main, a Annapolis, Md.-based retailer specializing in home fragrance and luxury candles, offers weekly coupons and giveaways on their Facebook page, and the retail now has more than 3,600 fans.
- Post photos: On Facebook, photos consistently drive more traffic than text. Post new photos of your employees, customers and products often, and ask your fans to post their own, too. To get the most clicks, post photos along with content. For example, Panera Bread recently posted a gorgeous picture of blueberries and said: “Let’s talk blueberries! Did you know that July is national blueberry month because that is the peak of the harvest season? What’s your favorite way to enjoy blueberries?”
- Be conversational: Remember, your fans want to think of you as a person. Don’t come across as a robot. Put some life into your posts! You might want to post something like “This made us sad today” or “This made us happy” or “Wow, isn’t this amazing?” before posting a link to something.
About Our NameApril 17, 2012Jackie Lalley
My first answer is usually: the URL was available. Then we all share a laugh and there's an awkward pause as the other person waits for the real answer. Then I tell them it was the name of my beloved grandma, who worked the vaudeville circuit. Then I tell them the truth: the URL was available. And then, just before they punch me in the face, I tell them the real truth:
We are Yodelpop because we help people get their messages out (there's the yodel) in a way that has impact (there's the pop).
A certain amount of what you have to offer the world—your constituents, your clients, your colleagues—is learned. You've worked in your field, you've gotten the training you need to do your work well, and maybe you've got an academic background that gives credibility and context to what you do. As an organization, you have the required resources and tools of the trade to do your work.
But there's more: your occupational DNA. It's what makes your projects stand out as different—and better—than those of others in your field. It's what makes your spaghetti sauce unlike anyone else's. Other people can go to school and learn the things you learned there. They can have virtually the same jobs you've had and even have a company name that's similar to yours. But nobody else has your innate and unique gifts, the things that make people seek you out as a partner, as an expert, as a friend.
In short, you can yodel.
How many yodelers do you know? If you knew one, and you had yodeling that needed doing, you'd call that person, right? When Yodelpop helps you with your communications and marketing, we make sure people hear you yodel, and we make sure it pops, so that when they need whatever it is you provide, you're the one they think of.
Plus, the URL was available.