Associations have a lot of competition when it comes to attracting and retaining members. Social media platforms like LinkedIn, Facebook and even Instagram provide today’s professionals with a convenient, always-on way to engage with their industry colleagues. Information is shared easily across feeds and within public and private groups. This, combined with an abundance of free informative blog posts, trainings and online resources, has increased the challenges facing associations — and other membership organizations — as they seek to increase their ranks.
But hope is not lost.