Brand Platform

A brand platform is a foundational set of documents and materials that align your organization around a single long-term goal, and communications and identity that give clear and concise direction to marketing and sales activities.

 

Brand Platform Package

We facilitate and guide the process of creating the following key elements of the platform: 

Mission Statement

A strategic business statement similar to a vision statement which is created to focus an organization on a single medium-long term organization-wide goal which is audacious, likely to be externally questionable, but not internally regarded as impossible. 

Communications Strategy

A communications platform is a source document that gives a company a concise, strategic, and consistent way of describing its work, its value and target audience. The document is used as a foundation for creating all branding, strategy and marketing materials for the company.

Visual Identity

Logo designed to align with the brand platform.

Brand Style Guide

An official document that is shared internally across teams to ensure alignment and consistency of various aspects of the brand, including visuals and messaging.


Want to get started planning your Brand Platform? Let's talk about how we can help.