Case Studies

Dental Practice Triples Traffic, Increases Online Referrals 35%

yodelpop-b2c-case-study-feature-graphicUpdate: Yodelpop's work with this client was included in the Hubspot Impact Awards for Client Growth Story of the Year!

In the first two years of inbound marketing with Yodelpop, this thriving dental practice experienced results including:

  • Website Traffic: ⬆️ 343% monthly increase
  • Patients Attributed to Inbound Marketing: ⬆️ 35% increase

This thriving dental practice focuses on promoting patients’ complete dental health in an ultra comfortable environment. Prior to engaging Yodelpop, they had relied on word-of-mouth referrals, limited direct mail, and local events and ads to attract new patients. With excellent knowledge of dental health, treatment, and technologies, they needed an online marketing strategy that would leverage that expertise toward exceptional content, setting them apart from the competition and attracting the clientele they want to serve.

In the first two years of partnering with Yodelpop for inbound marketing, the practice's monthly web traffic grew by 343%, and the practice ranked #1 in one of the most relevant local search terms. New patients who learned about the practice online (via search, social media, Yelp, and Google+) increased 35%, with Yelp alone generating 9 new patients in the first year. All of this growth was achieved via inbound marketing, with no paid advertising.

Situation

This dental practice faced challenges including:

  • Low web traffic and authority, small number of indexed pages
  • No blog to attract visitors
  • No conversion paths / downloads to convert visitors to leads
  • Scarcity of local search reviews (Yelp, Google+)
  • Lack of social media strategy
  • Emails contributing little to traffic or conversion rate

Our Approach

To help the practice address these challenges, Yodelpop planned and carried out an inbound marketing strategy month to month, including:

  • Launching a dental health blog with biweekly keyword-driven posts
  • Creating and posting educational downloads for each stage of buyer’s journey
  • Adding conversion paths throughout the site to convert visitors to leads
  • Implementing consistent social media posting and engagement to promote content and drive traffic
  • Converting appointment reminders from paper to email
  • Revamping the email marketing strategy
  • Reporting on results and introducing new strategies for growth each month

Impact

After hiring Yodelpop to provide inbound marketing, the dental practice achieved:

  • A website traffic increase of 343%
  • A 35% increase in new patients who learned about the practice online 
  • A 70% increase in the number of local search reviews (all positive!)
  • Page-one rankings on many relevant search terms
  • Appointment reminder conversion rate of 56%
  • Overall email open rate of 55% and click-through rate of 8%
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