How to Build an Unforgettable Nonprofit Brand

How-to-Build-An-Unforgettable-Nonprofit-Brand_COVERToday's brand paradigm is about organizations and firms  communicating the substance of an organization and building a shared sense of trust, purpose and value across all stakeholders. 

That’s a big job for a brand—and for any communications leaders charged with developing, updating and protecting a brand identity.

Fortunately, a framework and a suite of tools exist to help you build an unforgettable nonprofit brand.

In this guide, you'll learn: 

  • Why it's important to start with a solid brand before embarking on a marketing plan
  • The Nonprofit Brand IDEA Framework
  • The elements that make up a strong nonprofit brand platform

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