Blackbaud Raiser's Edge and HubSpot Integration

Connect your donor management software to HubSpot’s all-in-one marketing platform with one easy install.

Pull donation history from Raiser's Edge NXT into HubSpot, so you can personalize marketing and content based on donation history and more. Track ROI from marketing to donor conversion with up-to-date communication from your donor management system to your marketing automation platform.

Yodelpop’s Raiser's Edge – HubSpot integration provides an effective way to combine the strengths of HubSpot Marketing Hub and Raiser's Edge NXT to create engaging and efficient marketing campaigns and communications.

Built on Raiser's Edge NXT's Open API, this integration provides effortless personalization of HubSpot’s powerful marketing automation using Raiser's Edge fields.

Integration features

Automate donation appeals and donor communications

Automatically enroll contacts in donor appeals and donor communications based not only on giving history — but on the full history of engagement with your website, emails, social media, and advertising.

Customize content for donors and contacts

Customize the content of your blogs, CTAs, emails, and website pages based on visitors’ donation history and other characteristics.

Attribute donations to marketing for ultimate ROI

Easily see which sources are generating leads who become donors to your organization.

RaiserSync