RaiserSync-Logo The HubSpot and Raiser's Edge Integration

Look no further. RaiserSync™ connects Blackbaud Raiser's Edge NXT and HubSpot quickly and affordably so you can streamline your fundraising and marketing efforts.

RaiserSync™ is now on the HubSpot Marketplace

Yodelpop’s Raiser’s Edge and HubSpot integration provides an effective way to sync donation & constituent history and data between Raiser's Edge NXT and HubSpot

Enable your nonprofit to allocate resources more efficiently and tailor future campaigns based on proven success metrics, ultimately enhancing your fundraising effectiveness. 


"FPWR-LogoNEWWe highly recommend RaiserSync™ to other nonprofits seeking to connect Raiser's Edge to HubSpot’s all-in-one marketing platform. It's made our work a lot more efficient since we don't have to worry about the manual exporting and importing process–but the biggest benefit has been to have more timely communication with our donors and see the revenue coming into our HubSpot dashboards daily." Susan Hedstrom, Executive Director, Foundation for Prader-Willi Research

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Personalize and contextualize content for your donors

With RaiserSync™, tailor your communications based on visitors' donation history and individual characteristics. This personalized approach ensures that every piece of content your donors and contacts encounter resonates deeply with their interests and previous interactions.

Whether it’s adjusting the call to action on a donation page or segmenting email campaigns, RaiserSync™ enables you to deliver a more targeted and meaningful experience, enhancing donor satisfaction and increasing the effectiveness of your outreach efforts.

Automate donation appeals and donor communications 

Automatically enroll contacts in donor appeals and donor communications based not only on giving history — but on the full history of engagement with your website, emails, social media, and advertising.

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Attribute donations to marketing for ultimate ROI

Maximize the impact of your marketing efforts with RaiserSync™ by precisely tracking the ROI from marketing to donor conversion. Get seamless updates from your donor management system to your marketing automation platform, allowing for real-time tracking of how marketing campaigns influence donations.

Utilize HubSpot's custom reporting tools to delve deeper into your data, providing clear insights into which marketing strategies are most effective at driving donations. 

Sync Marketing Insights for Enhanced Fundraising Strategy

Seamlessly sync crucial marketing information, including communication preferences and website activity, from HubSpot to Raiser’s Edge NXT. This vital integration keeps your fundraising and development teams well-informed, enabling them to tailor their strategies based on up-to-date insights.

Enhance your outreach efforts with targeted communication that respects donor preferences and leverages their online engagement. By bridging these data points, RaiserSync ensures that every aspect of your marketing and fundraising efforts is aligned for maximum impact.

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Shared Data: Raiser's Edge to HubSpot

Individual & Organization Constituent Information
Donation / Gift Information
Action Information*
Communication Preferences

*Plus version only

Shared Data: HubSpot to Raiser's Edge*

Communication Preferences
Email Activity
Website Activity

*Plus version only

Raiser's Edge integrates with these HubSpot features & Requirements

  • Contacts
  • Deals
  • Workflows
  • Forms
  • Email Marketing

  • Landing Pages
  • List Segmentation
  • Live Chat
  • Basic Bots
  • Reporting Dashboard
  • And more!
  • HubSpot Marketing Pro or Enterprise Subscription
  • Raiser's Edge NXT Subscription