Blackbaud Raiser's Edge NXT and HubSpot Integration

RaiserSync connects donor data with your marketing CRM quickly & affordably, and marketing information to your constituent records.

Purchase RaiserSync

Pull donation history from Raiser's Edge NXT into HubSpot, so you can personalize marketing and content based on donation history and more.

Track ROI from marketing to donor conversion with up-to-date communication from your donor management system to your marketing automation platform.

"We highly recommend RaiserSync to other nonprofits seeking to connect Raiser's Edge to HubSpot’s all-in-one marketing platform. It's made our work a lot more efficient since we don't have to worry about the manual exporting and importing process–but the biggest benefit has been to have more timely communication with our donors and see the revenue coming into our HubSpot dashboards daily." – Susan Hedstrom, Executive Director, Foundation for Prader-Willi Research

Customize content for donors and contacts

Customize the content of your blogs, CTAs, emails, and website pages based on visitors’ donation history and other characteristics.

Automate donation appeals and donor communications

Automatically enroll contacts in donor appeals and donor communications based not only on giving history — but on the full history of engagement with your website, emails, social media, and advertising.

Attribute donations to marketing for ultimate ROI

Easily see which sources are generating leads who become donors to your organization.

Shared Data: Raiser's Edge to HubSpot

Individual & Organization Constituent Information
Donation / Gift Information
Action Information*
Communication Preferences

*Plus version only

Shared Data: HubSpot to Raiser's Edge*

Communication Preferences
Email Activity
Website Activity

*Plus version only

Raiser's Edge integrates with these HubSpot features & Requirements

Contacts
Deals
Workflows
Forms
Email Marketing

Landing Pages
List Segmentation
Live Chat
Basic Bots
Reporting Dashboard
And more!

HubSpot Marketing Pro or Enterprise Subscription
Raiser's Edge NXT Subscription

Purchase RaiserSync & Get Started

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