National Medical Research Foundation Generates $500K+ from Organic Search and Scales Donor Growth with HubSpot + RaiserSync

Organization type: National medical research foundation

Primary goal: Increase donor acquisition, attribution clarity, and long-term fundraising growth

• $503,072+ in donations from organic search
• 6.61% contact-to-donor conversion rate
• 3,796 donors acquired through organic search
• 15.38% email contact-to-donor conversion rate

This national research foundation relies heavily on donor support to fund breakthrough medical research. The mission was clear. The audience was deeply motivated.

But the digital infrastructure wasn’t connected.

• Raiser’s Edge NXT and HubSpot were disconnected.
• Marketing and revenue data lived in separate systems.
• No clear attribution tying blogs or landing pages to donations.
• Manual workflows slowed staff efficiency.
• Limited SEO content and conversion opportunities.

They weren’t lacking passion. They were lacking integration and visibility.

1. CRM + Marketing Integration (RaiserSync)

• Phased bridge between Raiser’s Edge NXT and HubSpot Marketing Pro
• Initial import strategy followed by live synchronization via RaiserSync
• Closed-loop reporting connecting marketing activity to real donations

2. Attribution & Revenue Visibility

• Clear tracking of blogs, pillar pages, CTAs, and emails to donor revenue
• Channel-level reporting (organic search, social, email, direct)
• Conversion analysis across session-to-contact and contact-to-donor stages

3. Content Engine for Donor Acquisition

• Research-driven pillar pages answering high-value medical questions
• SEO-optimized blogs serving as primary donor entry points
• Educational email campaigns reinforcing credibility and trust
• Weekly blog notification email driving $68,203+ in donations

4. Segmentation & Automation

• Persona-based workflows for researchers, parents, and supporters
• Automated nurturing sequences aligned to donor readiness
• Reduced manual data entry through CRM synchronization

Revenue & Channel Performance (Jan 2019 – Jan 2025)

• $503,072.33 generated from organic search (632,506 sessions)
• $95,308.88 generated from organic social
• $16,008.39 generated from email marketing
• 3,796 donors acquired through organic search
• 1,530 donors through organic social
• 1,401 donors through direct traffic

• 6.61% contact-to-donor conversion rate overall
• 15.38% contact-to-donor conversion from email
• 9.71% contact-to-donor conversion from direct traffic

Most importantly, staff efficiency improved significantly as manual syncing was eliminated and marketing-to-revenue attribution became clear and measurable.

This approach works especially well for nonprofits that:

• Use Raiser’s Edge or another donor CRM alongside HubSpot
• Need clear attribution between content and donations
• Have valuable educational content but lack visibility
• Want to scale donor engagement without increasing manual workload