Onboarding gets you set up. Lifeline takes you further.
Too often, organizations get stuck in “scarcity mode” — cobbling together emails, appeals, and campaigns with no time to step back and build for growth. HubSpot was built to change that. It’s a platform for unifying your data, personalizing journeys, and scaling your impact.
Lifeline exists to help organizations not just ‘use’ HubSpot, but leverage it as a system for scaling impact With Lifeline, your team grows capacity while getting expert support on the heavy lifts. It’s not about more hustle — it’s about smarter systems and sustainable growth.
Lifeline is a monthly support program designed to meet you where you are — and keep your marketing system optimized and growing.
You’ll get expert guidance, hands-on help, and embedded resources inside your HubSpot portal — all aligned with your goals and your content ecosystem.
$1,7990 / month /month
$3,4998 / month /month
$5,499
Ideal for busy teams that want a trusted partner to execute content, campaigns, and automation — so they can grow without overloading internal resources.
Lifeline Core
Lifeline Plus
Lifeline Content
Enablement (via Supered):
Guided processes & action plan (in-app step-by-step guides, notes, checks).
Starter templates (popup CTAs, landing pages, emails).
Resource library of playbooks and process guides.
Curated HubSpot Academy playlist for nonprofits and associations.
Custom guides created on request.
Collaboration hub for shared priorities and progress.
Training & Support:
Embedded training inside your own HubSpot portal.
Email & ticket support for day-to-day questions.
Beyond membership, organizations often need heavier lifts. Common projects include:
Donor conversion strategy + implementation → $3,500–$5,000
Lead nurturing workflow (nurture up to 5 emails) → $2,500
Donor workflow (acknowledgment/nurture, up to 5 steps) → $2,000
Monthly email newsletter (strategy, setup, segmentation) → $1,200/month
List segmentation package (3–5 smart lists) → $1,000
When you first join HubSpot, onboarding sets the foundation. Lifeline is the natural next step — the program that helps you actually use HubSpot as a growth engine.
Our full-service clients typically invest $75,000–$95,000/year for complete funnel management: content strategy, SEO, blogs, lead magnets, nurture sequences, social media, ads, and all HubSpot implementation. Compared to hiring one full-time marketer, it’s often a better deal — you get an entire team of strategists, automation experts, and content creators.
But many nonprofits and associations don’t want to outsource everything. They want to grow their internal skills, build confidence, and manage HubSpot day-to-day, while still having experts to handle the hard parts. That’s exactly why Lifeline exists.
Lifeline Membership = your foundation. Core ($21,588/year) or Plus ($41,988/year) give you predictable support and steady progress.
A-la-carte projects = your flex budget. Most organizations add $15,000–$30,000/year depending on needs.
Total investment = membership + projects. This is significantly less than full-service, but still gives you access to the same expertise — while your team builds lasting capacity.
Lifeline is more than support. It’s a way to level up and thrive with HubSpot.
We’ve worked as a full-service content and marketing partner for years, often serving as an extension of our clients’ internal teams. What makes the Lifeline Program different is its focus on capacity building — giving you the systems, tools, and strategic support to own your marketing engine.
Lifeline isn’t about handing everything over to us. It’s about giving your small team the expertise and structure to grow your content and automation ecosystem at a sustainable pace, with a trusted partner by your side.
Lifeline is designed to help you implement, manage, and improve your full content and automation system within HubSpot.
You can use your support time for:
Marketing automation setup
Lifecycle stage alignment and lead scoring
Contact segmentation
Email nurture sequences
HubSpot CMS setup and optimization
Custom dashboards and funnel reporting
AI-powered content support
SEO-driven content structuring
Funnel audits and performance reviews
Sales enablement planning
Lifeline is ideal for organizations that want to grow sustainably using HubSpot — without the pressure of building everything alone or hiring a large in-house team.
It’s especially suited for:
Nonprofits and associations that need a structured content + automation system but don’t have a full in-house marketing team
Marketing directors and small teams who want to work smarter, not harder — and need strategic guidance on building or optimizing HubSpot
Organizations already using HubSpot Pro or Enterprise Hubs that want to get more strategic, automated, and results-driven with their content and CRM
Teams facing urgent marketing or operational challenges who need to align quickly, clean up their HubSpot portal, or launch something fast — our Lifeline Intensive (2-Day Workshop) is designed for exactly this kind of high-priority engagement
Lifeline Core is a flexible monthly membership you can start and stop as needed.
Lifeline Plus requires a 3-month minimum, since deeper strategy, automation, and advanced builds take time to implement and show results.
Both tiers are designed to give you clarity on what’s included and the flexibility to scale support as your needs evolve.
Yes. If you're brand new to HubSpot, our onboarding package through Lifeline includes everything HubSpot requires for new customers — and more.
We go beyond the basics by helping you:
Build a marketing and content strategy aligned with your goals
Implement automations and lead nurturing workflows
Set up dashboards, tracking, and integrations
Embed training and resources so your team learns as we go
This onboarding is not a one-size-fits-all checklist — it’s the first phase of building a sustainable marketing engine tailored to your organization.