Let’s Get Growing

Yodelpop Growth Solutions

Practical, system-driven marketing systems built for long-term results.

Yodelpop Growth Solutions are designed for organizations that want marketing systems that actually work.

We help you set up the right foundation, clarify what to build next, and implement sustainable programs that attract, nurture, and convert the audiences that matter most — using HubSpot as the operating platform when it’s the right fit.

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Our Approach to Mission-Driven Marketing

Yodelpop Growth Solutions are built on a clear, systemized approach developed through more than a decade of nonprofit marketing work. We help organizations move out of scattered, reactive marketing and into a sustainable system that supports consistent, measurable results over time.

Our work is designed to function whether you’re new to HubSpot or already using it. When HubSpot is the right platform, we implement the system directly inside your portal so marketing runs reliably day to day, reduces strain on your team, and supports long-term performance — without constant reinvention.

  • Strategy-led, not task-driven
    We clarify priorities and direction first so execution is focused and intentional.

  • Evergreen by design
    We build around core topics and audience journeys that continue working over time.

  • System-based execution
    Our work connects strategy, content, and automation into a cohesive system that produces results.

  • Operational relief
    We bring structure, consistency, and follow-through — reducing the day-to-day burden on your team.

  • Proven over time
    Many clients have partnered with us for nearly a decade, reflecting the durability of our approach.

Choose the Right Path Based on Where You Are

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Growth Blueprint

Clarify what to build before you invest in execution.

Use Growth Blueprint to define how your organization should use content, email, and automation together — turning a working HubSpot portal into a clear, actionable growth plan. This focused planning engagement aligns stakeholders, maps the right funnel approach, and sets priorities before moving into implementation.

 

See the Growth Blueprint tab below for more detail. 

$3,997
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Growth Kickstart

Use Growth 90-Day Kickstart to put HubSpot to work by designing and beginning to build your evergreen content funnel — including your core topic cluster, conversion assets, and the automation that connects everything into a functioning growth system.

 

See the Growth Kickstart tab below for more detail. 

 

$17,997
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Managed Growth

Managed Growth is Yodelpop’s ongoing partnership to run, maintain, and expand your growth system over time — continuing the work started in Kickstart through consistent content, email, distribution, and performance optimization, with HubSpot as the operating platform.

 

See the Managed Growth tab below for more detail. 

$6,500+ / month

Strategic Funnel Planning (Before You Build)

Growth Blueprint is a focused planning engagement designed to turn a working HubSpot portal into a clear, aligned plan for what to build next. It helps organizations step back from scattered tactics and clarify how content, email, and automation should work together — before investing in execution.

Rather than jumping straight into building assets or workflows, Growth Blueprint creates shared clarity. We define the primary goal, map the right funnel approach, and outline how HubSpot should be used to support it, so future execution is intentional, realistic, and aligned with leadership priorities.

Growth Blueprint is strategy-led by design. It provides direction, structure, and confidence — without implementation — so organizations can move forward knowing they’re building the right things in the right order.

Best for: organizations that want clarity and alignment before committing to execution.

What Growth Blueprint Is

✔ A focused strategic planning engagement
✔ Clear definition of what the marketing system should support
✔ Funnel and content direction tailored to your organization’s model
✔ A practical roadmap leadership can review and approve
✔ A decision point for what comes next

What Growth Blueprint Is Not

✖ HubSpot onboarding or technical setup
✖ Content creation or campaign execution
✖ Automation builds or implementation work
✖ Ongoing managed marketing

What’s Included
1) Primary goal definition

We clarify the single priority the system should support — such as donors, members, applicants, registrations, or another core outcome.

2) Funnel architecture

High-level mapping of how audiences should move from awareness to conversion, aligned to your organization’s structure and constraints.

3) Topic and messaging direction

Core themes and topic cluster direction to guide future content creation (directional guidance, not written content).

4) HubSpot usage plan

Clear guidance on how email, lists, forms, workflows, and reporting should work together to support the funnel.

5) 90-day roadmap

Prioritized, realistic sequencing for what to build next — with pacing that reflects real-world capacity.

6) Next-step recommendation

Clear guidance on whether to move into Growth Kickstart, Managed Growth, or another execution path.

How It’s Delivered

  • Review of your HubSpot portal and existing marketing assets

  • One focused planning session

  • A concise Blueprint document or deck

  • Walkthrough and Q&A

This is a planning engagement — not implementation.

Investment

$3,997
(Credited toward Managed Growth if you move forward.)

Who Growth Blueprint Is For

Growth Blueprint is a strong fit if:

  • HubSpot is set up, but growth still feels unclear

  • Multiple stakeholders need alignment

  • You want confidence before committing to execution

  • You need a plan leadership can review and approve

90-Day Evergreen Content Funnel Build (Done-for-You in HubSpot)

Growth Kickstart is Yodelpop’s done-for-you implementation of an evergreen content funnel — designed, built, and launched inside HubSpot. This engagement moves beyond planning or portal setup to deliver a functioning marketing system that begins producing measurable results.

Rather than handing you a strategy document or a list of tasks, we lead the process end to end: defining the funnel approach, creating the core content, implementing automation and conversion paths, and launching the system so your marketing has real momentum.

This approach has been refined over more than a decade of nonprofit and mission-driven marketing work. Many clients have partnered with us for nearly ten years because evergreen content funnels compound over time — and we’ve updated our systems to ensure they remain effective in today’s AI-driven discovery landscape.

If HubSpot onboarding gets the platform ready, Growth Kickstart builds the funnel that makes it perform.

Best for: organizations that need meaningful marketing momentum — not more portal busywork.

What Growth Kickstart Is

✔ A done-for-you evergreen content funnel strategy and build
✔ Content created by Yodelpop (not your internal team)
✔ Implemented directly in HubSpot with automation and conversion paths
✔ Built around one primary outcome (donate, join, apply, register, etc.)
✔ A launch-ready system designed to expand over time

What Growth Kickstart Is Not

✖ HubSpot onboarding or generic implementation hours
✖ A grab bag of disconnected tasks
✖ A full year of content produced in 90 days
✖ Ongoing managed marketing (that comes next)

What’s Included (90-Day Scope)
1) Funnel strategy and architecture

We lead the strategic foundation for the funnel:

  • One primary conversion goal

  • Audience and messaging direction

  • Funnel map: attract → nurture → convert

  • Topic cluster strategy designed for human readers and AI discovery

2) Done-for-you content creation

Yodelpop creates the core assets that power the funnel:

  • 1 pillar page (topic cluster anchor)

  • 4 supporting articles

  • 1 conversion asset (guide, checklist, toolkit, etc.)

  • 1 landing page and thank-you flow copy

  • SEO and AEO optimization built into structure and content

(Larger content builds available by request.)

3) HubSpot funnel implementation

  • One conversion path (form, landing page, automation triggers)

  • Starter nurture sequence built and launched

  • Segmentation lists to support the funnel

  • Reporting dashboard aligned to KPIs

4) Launch and early optimization

  • QA checklist and launch support

  • Performance baseline and optimization plan

  • A clear 6-month roadmap for expanding the topic cluster

Kickstart Deliverables at a Glance

By the end of 90 days, you’ll have:

  • A live evergreen content funnel

  • HubSpot automation and nurture in place

  • Reporting to track performance

  • A roadmap to complete and expand the topic cluster over 6–12 months

Investment
Growth Kickstart — Core

$17,997

Includes:

  • 1 pillar page

  • 4 supporting articles

  • 1 conversion asset

  • HubSpot implementation, nurture, and reporting

Growth Kickstart — Expanded

$24,997 (available by request)
Includes everything in Core, plus:

  • 4 additional supporting articles (8 total)

  • Expanded nurture sequence

  • Additional conversion optimization review

Timeline: 90 days
Payment schedule:
50% to start · 25% at day 30 · 25% at day 60

Your ongoing evergreen marketing partner

Managed Growth is Yodelpop’s ongoing partnership to run and expand your evergreen growth system—content, email, distribution, and performance—using HubSpot as the operating platform.

This is how organizations stay consistent, build momentum, and grow without relying on short-term campaigns or overloading their internal team.

What’s included:

  • Quarterly growth roadmap + priorities

  • Evergreen content execution and topic cluster expansion

  • Email + nurture execution

  • Conversion path optimization

  • Reporting + continuous improvement

  • Monthly performance + planning call

Managed Growth is a structured marketing operating system. We implement inside HubSpot as part of delivering the roadmap.

Next step: Book a Lifeline Fit Call