You know you need to create a marketing plan, but what does that really mean?
You know you need to create a marketing plan, but what does that really mean?
Putting customers and their needs at the center of your organization's efforts is at the heart of the inbound marketing flywheel and will set you up for ongoing success. In the first stage of the marketing flywheel, we work on attracting the right prospects.
The first, and most impactful step in the attract phase (and all phases) is to understand your ideal customer prospects or buyer personas. By understanding your buyer personas (their needs, motivations and what they are looking to solve), you can align your marketing strategies.
Developing buyer personas helps to attract more of the ideal prospects as visitors to your website, increase the rate of converting them into leads, and pave the way for a smoother sales process.
Keeping your print brochure alive is crucial for traditional, offline marketing interactions—it's great to be able to show off your brand by sharing fantastic marketing collateral via direct mail or as leave‑behind materials for leads to review at their convenience. But is it wrong to focus resources on print when it's your online marketing that gets a proven return on investment?
This content was a team project by Cori, Leandra, Camille and Jackie
Many brands have scrambled to respond to recent events with statements of social responsibility. Though these messages are well‑intentioned, some have received backlash. Critics ask, "Why now and not before?" Or "Where is the proof of action behind your words?"
Look at the website of any successfully marketed business and you’ll find a resource hub, loaded with content that their ideal customers can access when they’re ready.
Rather than talking endlessly about their brand, the company demonstrates unique value to buyers with content: web pages, blog posts, landing pages, social media posts, and case studies that exhibit expertise in their field.
We’re geeking out over the release of new features on the improved HubSpot CMS Hub Pro and CMS Hub Enterprise! To celebrate we want to help you with your WordPress break up list, plus frequently asked questions (and the answers) we get about WordPress and HubSpot, why we recommend migration to HubSpot, and some things you can expect with a migration.
Let's get right to it!
No matter what era we live in, you can always be certain of uncertainties, disruptions, innovation and major shifts. How can you strengthen your brand to better prepare to adapt to the promise of constant change?
Let's get right to it: setting goals is one of the most important steps to take when creating an effective marketing plan.
Without goals, all of your marketing efforts are essentially floating around, with no way to gauge their performance, or how they are helping your organization.
If you're a HubSpot user, you've probably noticed a new(ish) item in your portal: Conversations. This is essentially HubSpot's chat tool, and with it, you can do both live chat (staffed by a member of your team) and add automated chat, AKA chatbots, to your website.
Way back in 2016, HubSpot cofounder Brian Halligan called chatbots "the biggest wave we’ve seen in technology in the last two decades” while speaking at the INBOUND conference. And yet many teams still aren't using chatbots, fearing they take a lot of resources to set up or, worse, that they'll somehow "take over" — and damage — their relationships with leads. But none of those things are true. The fact is, chatbots are at your service, they're integral to inbound marketing, and they free up your team for the marketing activities best done by a human.
In short, if you can set up an FAQ page, you can set up a chatbot.
In this blog, I'll explain how chatbots fit into inbound marketing and show how the HubSpot chatbot works. (If you still have questions, feel free to contact Yodelpop to set up a demo.)
At their best, annual reports are a golden opportunity for nonprofits to showcase their accomplishments through storytelling and photos, thank their donors and supporters, and issue a clear call to action to readers for how they can help keep the momentum going. At their worst, they're a boring exercise in self-promotion or a thinly-veiled request for donations.
If you publish an annual report, you want the former, not the latter. But how do you get there? There are so many formats and storytelling approaches — which one is best for your organization? Moreover, should you even bother publishing an annual report?
