Strategy and implementation for Blackbaud Raiser’s Edge NXT® x HubSpot
Your donor data lives in Raiser's Edge NXT. Your email, forms and website live in HubSpot. We connect the two and build the workflows and reporting on top, so your fundraising and communications teams work from the same picture of every donor. We built RaiserSync, the two-way Raiser's Edge NXT integration for HubSpot, and we've been connecting these two systems for nonprofits since 2016.
When Raiser's Edge NXT and HubSpot don't talk, donors notice
A donor gives and gets next week's appeal anyway. Someone who asked not to be emailed in Raiser's Edge NXT is still on your newsletter list. A gift officer calls a major donor without knowing they clicked through your last three emails. And someone on your team spends a day every month exporting and importing to keep the lists close enough.
None of that is one person's mistake. It's what happens when two systems each keep their own record of the same donor.
Gifts, opt-outs, relationships and engagement move between Raiser's Edge NXT and HubSpot on their own, and your team builds on top of it: thank-you journeys, segments by giving, and reports that tie gifts to campaigns.
Ways to work with Yodelpop
Deciding whether HubSpot is right for you
You use Raiser's Edge NXT and send email from Mailchimp, Constant Contact or Raiser's Edge NXT itself, and you're wondering whether HubSpot would be better. We look at how your team works today, show you what HubSpot would look like next to Raiser's Edge NXT, and give you a recommendation with a fixed-price estimate.
$2,500 · About two weeks · Credited toward onboarding
HubSpot onboarding for Raiser's Edge NXT organizations
We move your email program to HubSpot, set up RaiserSync, and build the lists, workflows and dashboard your team will use every day: gift thank-yous, new donor welcomes, lapsed donors and Raiser's Edge NXT opt-outs. RaiserSync does the data work, so it's faster and costs less than a custom build.
Need more than the standard setup, like Enterprise features, custom objects, a giving platform or other integrations? Add Advanced Discovery and we'll scope it with a fixed price.
$8,997 · About eight to ten weeks
Already using Raiser's Edge NXT and HubSpot?
Whether you use RaiserSync, another connector or nothing yet, we review how data moves between your two systems and how your team uses it, from gifts and opt-outs to lists, workflows and reports. You get a prioritized plan with a fixed price for each step, and you can do the work yourselves or with us.
$2,500 · About two weeks · Credited toward follow-on work within 60 days
Connect Raiser's Edge NXT and HubSpot
The two-way sync between Raiser's Edge NXT and HubSpot. Gifts become deals, and relationships, attributes, membership and opt-outs come into HubSpot. Email and website engagement go back to Raiser's Edge NXT, and HubSpot workflows can log Actions on the constituent's record.
$367 a month or $3,950 a year · Install from the HubSpot App Marketplace
What changes when the two systems connect
Every gift gets the right follow-up
A thank-you journey starts when the gift lands in HubSpot, not when someone remembers to run an export.
Opt-outs are respected everywhere
Every "don't email" in Raiser's Edge NXT, from solicit codes to consent, reaches HubSpot before your next send.
Gift officers see engagement
Email opens and clicks, website visits and campaign activity show up on the constituent record in Raiser's Edge NXT, where development staff already work.
You can see what raised money
Gifts sit in HubSpot as deals next to every email and page a donor engaged with, so you can report on which campaigns led to giving.
Who you'll work with
Yodelpop has been a HubSpot partner since 2013 and has connected HubSpot to Raiser's Edge NXT for nonprofits since 2016. That work is where RaiserSync came from.
We're a small senior team. The people who plan your project are the people who build it, and the people who built RaiserSync are the ones who support it.
Raiser's Edge NXT + HubSpot
Solutions Partner
Designed, built & supported by Yodelpop
We know Raiser's Edge NXT from the inside
Constituent codes and solicit codes, households and relationships, appeals, funds and attributes: you won't have to explain how your database works. We've mapped all of it to HubSpot, and RaiserSync keeps it there.
"We highly recommend RaiserSync to other nonprofits seeking to connect Raiser's Edge to HubSpot's all-in-one marketing platform. It's made our work a lot more efficient since we don't have to worry about the manual exporting and importing process, but the biggest benefit has been to have more timely communication with our donors and see the revenue coming into our HubSpot dashboards daily." Susan Hedstrom, Executive Director, Foundation for Prader-Willi Research
Working with an association on YourMembership? We do the same work there with YourMemberSync. Talk to us
Not sure where to start?
Book a 20-minute call and tell us what you're trying to do and what's getting in the way. If you're still deciding on HubSpot, we'll probably suggest the HubSpot + Fundraising Evaluation. If you already use both systems, the HubSpot + Fundraising Diagnostic is usually the right first step. Sometimes something simpler is enough, and we'll say so.
Talk with Yodelpop
Bring us your Raiser's Edge NXT and HubSpot setup, and the outcomes you're trying to reach.