Strategy and implementation for Blackbaud Raiser’s Edge NXT® x HubSpot
Your donor data lives in Raiser's Edge NXT. Whether your campaigns, email and forms already run in HubSpot or you're deciding if they should, we connect the two and build the workflows and reporting on top, so your fundraising and communications teams work from the same picture of every donor. We built RaiserSync, the two-way Raiser's Edge NXT integration for HubSpot, and we've been connecting these two systems for nonprofits since 2018.
As Blackbaud and HubSpot both add AI agents that work on donor records, we help you put them to work on the same donor record in both systems, under rules your team sets.
When Raiser's Edge NXT and HubSpot don't talk, donors notice
A donor gives and gets next week's appeal anyway. Someone who asked not to be emailed in Raiser's Edge NXT is still on your newsletter list. A gift officer calls a major donor without knowing they clicked through your last three emails. And someone on your team spends a day every month exporting and importing to keep the lists close enough.
None of that is one person's mistake. It's what happens when two systems each keep their own record of the same donor.
Gifts, opt-outs, relationships and engagement move between Raiser's Edge NXT and HubSpot on their own, and your team builds on top of it: thank-you journeys, segments by giving, and reports that tie gifts to campaigns.
New to HubSpot
1. HubSpot + Fundraising Evaluation
We look at how your team raises money and sends email today, show you HubSpot next to Raiser's Edge NXT, and tell you plainly whether it fits.
$2,500, about two weeks. Credited toward what you choose.
2. HubSpot onboarding for nonprofits
Your portal set up, your CRM structured for donors and gifts, your email moved over, RaiserSync connected, and both teams trained.
3. Ongoing Support
A 12-month plan that follows your fundraising year, from giving season prep to data cleanup.
Already on Raiser's Edge NXT and HubSpot
1. HubSpot + Fundraising Diagnostic
Whether you use RaiserSync, another connector or nothing yet, we look at your data in both systems and give you a plan with three options, each with a fixed price.
$2,500, about two weeks. Credited toward what you choose.
2. Raiser's Edge NXT and HubSpot implementation
We clean up first, connect RaiserSync, apply opt-outs everywhere, and set up your gift officers.
3. Ongoing Support
A 12-month plan that follows your fundraising year, from giving season prep to data cleanup.
What changes when the two systems connect
Every gift gets the right follow-up
A thank-you journey starts when the gift lands in HubSpot, not when someone remembers to run an export.
Opt-outs are respected everywhere
Every "don't email" in Raiser's Edge NXT, from solicit codes to consent, reaches HubSpot before your next send.
Gift officers see engagement
Email opens and clicks, website visits and campaign activity show up on the constituent record in Raiser's Edge NXT, where development staff already work.
You can see what raised money
Gifts sit in HubSpot as deals next to every email and page a donor engaged with, so you can report on which campaigns led to giving.
Ready for the AI agents coming to both systems
Blackbaud and HubSpot are both building AI agents into their platforms. Blackbaud's agents work inside Raiser's Edge NXT, cleaning up records and reaching out to donors. HubSpot's agents research contacts, draft content and run tasks your team sets up. Each one sees only its own system.
When agents in both systems are working on the same donors, someone has to decide which record is right, which system contacts whom, and where every action gets logged. That's the work we're doing now, building on the connection RaiserSync already makes between the two.
One donor record for every agent
RaiserSync keeps gifts, opt-outs, relationships and contact details matched in both systems, so an agent in either one is working from the same information.
Clear rules for who contacts donors
We help you decide which system and which agent can reach out to whom, make sure opt-outs hold in both places, and keep a person reviewing anything donor-facing until your team is comfortable.
Activity logged where gift officers look
HubSpot workflows already log Actions on the constituent's record in Raiser's Edge NXT, next to their giving history. We're extending that to what agents do.
Agents we're building and testing
Data health checks across both systems, reminders when a gift hasn't been thanked, giving season monitoring, and gift officer briefings that pull from both systems. We test them with clients before offering them more widely.
Who you'll work with
Yodelpop has been a HubSpot partner since 2013 and has connected HubSpot to Raiser's Edge NXT for nonprofits since 2016. That work is where RaiserSync came from.
We're a small senior team. The people who plan your project are the people who build it, and the people who built RaiserSync are the ones who support it. We're also testing the AI features coming to both platforms, in our own work and with clients, so our advice is based on what we've seen work with real donor data.
Raiser's Edge NXT + HubSpot
Solutions Partner
Designed, built & supported by Yodelpop
We know Raiser's Edge NXT from the inside
Constituent codes and solicit codes, households and relationships, appeals, funds and attributes: you won't have to explain how your database works. We've mapped all of it to HubSpot, and RaiserSync keeps it there.
"We highly recommend RaiserSync to other nonprofits seeking to connect Raiser's Edge to HubSpot's all-in-one marketing platform. It's made our work a lot more efficient since we don't have to worry about the manual exporting and importing process, but the biggest benefit has been to have more timely communication with our donors and see the revenue coming into our HubSpot dashboards daily." Susan Hedstrom, Executive Director, Foundation for Prader-Willi Research
Working with an association on YourMembership? We do the same work there with YourMemberSync. Talk to us
Not sure where to start?
Book a 20-minute call and tell us what you're trying to do and what's getting in the way. We'll mostly listen, then point you to the right first step. If you're still deciding on HubSpot, that's usually the HubSpot + Fundraising Evaluation. If you already use both systems, it's usually the HubSpot + Fundraising Diagnostic. We start with a diagnosis because it means the work gets done once and you know what each next step costs before you commit. Sometimes something simpler is enough, and we'll say so.
Talk with Yodelpop
Bring us your Raiser's Edge NXT and HubSpot setup, and the outcomes you're trying to reach.