DonorOps for Raiser's Edge NXT and HubSpot
Your donor data lives in Raiser's Edge. Your email, forms and website live in HubSpot. We connect the two and build the workflows and reporting on top, so your fundraising and communications teams work from the same picture of every donor. We built RaiserSync, the two-way Raiser's Edge NXT integration for HubSpot, and we've been connecting these two systems for nonprofits since 2016.
When Raiser's Edge and HubSpot don't talk, donors notice
A donor gives and gets next week's appeal anyway. Someone who asked not to be emailed in Raiser's Edge is still on your newsletter list. A gift officer calls a major donor without knowing they clicked through your last three emails. And someone on your team spends a day every month exporting and importing to keep the lists close enough.
None of that is one person's mistake. It's what happens when two systems each keep their own record of the same donor.
Gifts, opt-outs, relationships and engagement move between Raiser's Edge and HubSpot on their own, and your team builds on top of it: thank-you journeys, segments by giving, and reports that tie gifts to campaigns.
Ways to work with Yodelpop
Connect Raiser's Edge NXT and HubSpot
The two-way sync between Raiser's Edge NXT and HubSpot. Gifts become deals, and relationships, attributes, membership and opt-outs come into HubSpot. Email and website engagement go back to Raiser's Edge, and HubSpot workflows can log Actions on the constituent's record.
$367 a month or $3,950 a year · Install from the HubSpot App Marketplace
HubSpot onboarding for Raiser's Edge organizations
We move your email program to HubSpot, set up RaiserSync, and build the lists, workflows and dashboard your team will use every day: gift thank-yous, new donor welcomes, lapsed donors and Raiser's Edge opt-outs. RaiserSync does the data work, so it's faster and costs less than a custom build.
$8,997 · About six to eight weeks
Still sending from Mailchimp or Raiser's Edge?
If you send from Mailchimp, Constant Contact or the email built into Raiser's Edge and it isn't keeping up, the Email Diagnostic is a two-week review of your list, your donor data, your follow-up, your deliverability and your reporting. You get a plan you keep, including whether HubSpot fits.
$2,500 · Two weeks · Credited toward onboarding
What changes when the two systems connect
Every gift gets the right follow-up
A thank-you journey starts when the gift lands in HubSpot, not when someone remembers to run an export.
Opt-outs are respected everywhere
Every "don't email" in Raiser's Edge, from solicit codes to consent, reaches HubSpot before your next send.
Gift officers see engagement
Email opens and clicks, website visits and campaign activity show up on the constituent record in Raiser's Edge, where development staff already work.
You can see what raised money
Gifts sit in HubSpot as deals next to every email and page a donor engaged with, so you can report on which campaigns led to giving.
Who you'll work with
Yodelpop has been a HubSpot partner since 2013 and has connected HubSpot to Raiser's Edge for nonprofits since 2016. That work is where RaiserSync came from.
We're a small senior team. The people who plan your project are the people who build it, and the people who built RaiserSync are the ones who support it.
Raiser's Edge + HubSpot
Solutions Partner
Designed, built & supported by Yodelpop
We know Raiser's Edge from the inside
Constituent codes and solicit codes, households and relationships, appeals, funds and attributes: you won't have to explain how your database works. We've mapped all of it to HubSpot, and RaiserSync keeps it there.
"We highly recommend RaiserSync to other nonprofits seeking to connect Raiser's Edge to HubSpot's all-in-one marketing platform. It's made our work a lot more efficient since we don't have to worry about the manual exporting and importing process, but the biggest benefit has been to have more timely communication with our donors and see the revenue coming into our HubSpot dashboards daily." Susan Hedstrom, Executive Director, Foundation for Prader-Willi Research
Working with an association on YourMembership? We do the same work there with YourMemberSync. Talk to us
Not sure where to start?
Book a 20-minute call and tell us what you're trying to do and what's getting in the way. We'll tell you whether an implementation, an integration, a Diagnostic or something simpler makes sense.
If email is the sticking point, there are two other ways in. The Email Scorecard gives you a score out of 100 in five minutes, and the Email Diagnostic is a two-week review with a plan you keep.
HubSpot Platinum Solutions Partner | Founded 2011
Talk with Yodelpop
Bring us your Raiser's Edge and HubSpot setup, and the outcomes you're trying to reach.
