Professional Association Increases Traffic 43% and Leads 57% with Inbound Marketing
Attract qualified traffic, convert visitors into leads, and nurture prospects into members using a full inbound marketing system.
Snapshot
Organization type: Professional association
Members: 4,000+ across the U.S., Canada, and 30+ countries
Primary goal: Increase membership through scalable digital marketing
- Website Traffic: 43% increase per month
- Leads Generated: 57% increase per month
- Lead-to-Member Conversion: 10%
- New Contacts (15 months): 4,800
The Challenge
This association is a leading authority in its industry, providing educational resources and promoting professional excellence. Despite strong brand credibility, they needed a scalable way to grow membership.
The organization needed to:
- Increase qualified website traffic
- Convert visitors into leads
- Nurture leads through the buyer’s journey
- Improve membership conversion rates
Initially considering hiring an internal marketing manager, the association ultimately partnered with Yodelpop to gain access to a full inbound marketing team—strategists, writers, designers, developers, and automation specialists.
Outcomes
- 43% increase in website traffic
- 57% increase in leads generated
- 4,800 new contacts in the first 15 months
- 10% lead-to-member conversion rate
By implementing a content-driven inbound marketing system powered by HubSpot Marketing Pro, the association significantly accelerated membership growth while establishing a scalable marketing foundation.
Ideal Fit
This approach works well for associations and membership organizations that:
- Need sustainable, long-term traffic growth
- Want to attract and nurture qualified prospects
- Require a full marketing team without building one internally
- Use or plan to use HubSpot for marketing automation