As the demand for more transparency and accountability has grown, business is shifting to more values-led models with a broader stakeholder approach. For any organization to thrive, financial success depends on marketing ability. The inbound movement has given us the substance and tools we needed to make marketing meaningful, approachable and effective.
Your ideal visitors come to the inbound website with their pains, challenges, interests to get educated and find useful information.
Inbound marketing is the heartbeat of the inbound website, where the relationship with your prospects begins and is nurtured.
"Always be helping" is the new paradigm shift from traditional sales. Inbound sales gives the sales team the tools they need to nuture prospects through the sales process.
The inbound process results in happy people. Happy customers, happy donors, and happy teams. :-)
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We sought Yodelpop to be our communications agency because we knew their ability to partner with their clients and achieve high in the things that mattered to us – deep understanding of our mission, creativity, building on our existing strengths, effectiveness in identifying and reaching our key audiences and working with staff who have diverse goals.
We got all of that plus value for the money, flexibility, strategic thinking, and on-time & on-budget record of delivery.
— Sonia Velazquez, Eliminating Child Labour in Tobacco Growing Foundation
Hiring Yodelpop has been a great decision. We started looking for a content marketing firm after we lost our internet marketing specialist. We’ve been so impressed with how quickly they learned our industry and turned around blog posts for us.
The quality of the content is exceptional, and we’re so happy with the results that we've contracted them for additional inbound content.
— Lisa MacGillivray, Chicago Communications
We were looking for a professional marketing group to assist our non-profit with our inbound marketing strategy and have had great success with Yodelpop's team!
Non-profits have unique marketing needs and Yodelpop has been able to deliver!
— Susan Hedstrom, Foundation for Prader-Willi Research