Yodelpop Blog

8 Things Your Boss Wants to See in a Digital Marketing Plan

Camille Winer Feb 9, 2015

Your boss has asked to you to create a marketing plan, but what does that mean?

For the business, it means setting marketing goals and planning ways to achieve them so the business will succeed. For you, it means you’ll have a clear direction when it comes to carrying out your day-to-day marketing work—and concrete signs that you’ve succeeded.

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