Rare Disease Research Foundation Grows Traffic 75% and Adds 2,000 Donors with a Content Engine
Build a scalable digital fundraising engine that attracts qualified supporters, converts them into engaged advocates, and grows long-term donor relationships.
Snapshot
Organization type: Medical research foundation (rare disease focus)
Primary goal: Increase awareness, engagement, and donor growth
- Website Traffic: 75% monthly increase
- Leads: 55% monthly increase
- Donors: +2,000 increase in two years
The Challenge
This foundation had already raised millions to fund breakthrough research. The mission was strong. The science was strong. The urgency was real.
But the digital infrastructure wasn’t built to scale.
- Raiser’s Edge NXT was disconnected from HubSpot.
- No consistent SEO strategy driving new supporters to the site.
- Few meaningful conversion opportunities for visitors.
- No segmentation strategy to personalize communication.
- No automation to nurture newly engaged contacts.
- No internal marketing team.
They didn’t need “more posts.” They needed a system.
Outcomes
- 75% increase in monthly website traffic
- 55% increase in monthly new contacts in HubSpot
- 2,000 additional donors in two years
By implementing a structured inbound marketing system powered by HubSpot Marketing Pro, the foundation built a scalable digital engine that continues to support fundraising and advocacy growth.
Ideal Fit
This model works especially well for nonprofits and foundations that:
- Have high-value educational content but low digital visibility
- Need to connect research, advocacy, and fundraising
- Want long-term organic growth, not short-term campaigns
- Use (or plan to use) HubSpot alongside a donor CRM