Yodelpop's Blog

Should My Nonprofit Have a Facebook Group Or a Facebook Page?

Jackie Lalley Aug 10, 2017
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Even social media-savvy marketers in the nonprofit sector ask this question, and there's no shame in it. Most nonprofits are active on Facebook, but in many organizations there's internal debate about what's the best format: a Facebook group or a Facebook page.

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How to Market A Small Business By Using What You've Got

Camille Winer Aug 4, 2017
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The biggest tactical challenges for how to market a small business often come down to time, expertise and resources. You know you should be marketing, but who has the time? How do you even know where to start? Where will the money come from?

Fortunately, launching an effective marketing program doesn’t have to take forever, can use tools you already have in hand and won’t break the bank if you make wise investments. And keep in mind that you don’t have to go it alone.

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Mastering Small Business Marketing in a Digital World

Camille Winer Jul 12, 2017
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mastering-small-business-marketing-in-a-digital-world.jpgOver time, technology has truly transformed small business marketing: It used to be that unless your firm was a big company with sophisticated advertising and PR programs or had big marketing teams with big budgets to go with them, you didn't think marketing was for you.

The digital environment has provided us with a democratic marketing revolution, making it more accessible to everyone. As a small business, you've been committing more resources to your web presence through the accessibility of marketing channels such as websites, social media, and email marketing.

Still, marketing can be confusing and overwhelming, especially with ever-changing and emerging digital platforms and tactics.

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How to Get Good Reviews for Your Healthcare Practice on Yelp & Beyond

Jackie Lalley Jun 22, 2017
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Healthcare practices thrive on referrals. If your practice isn't actively working to get positive reviews online, your competitors are most likely winning patients that you're losing. 

On the other hand, it's not uncommon for practices to have many positive reviews, only to have them buried by a few negative comments — especially on Yelp. I've worked with numerous healthcare practices that had dozens or even hundreds of positive Yelp reviews that are hidden from public view, while the most vocal critics show up front and center. That's because perfectly valid reviews can be hidden under Not Recommended because of Yelp's seemingly arcane filtering algorithm.

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How to Tell Your Story: A Talk with Child Welfare Leader Gary Stangler

Jackie Lalley May 2, 2017
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When I ask nonprofit leaders about the top communications challenge they face, about one-third of them say “telling our story effectively.” That puts effective story telling second only to fundraising in the outreach pains facing the nonprofits my team and I work with.

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Reaching Nonprofit Fundraising Goals with Inbound Marketing and Donuts

Jackie Lalley Mar 1, 2017
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While nonprofits have always used marketing to reach potential supporters, over the past few years, more have become interested in inbound marketing in particular. In part, that's because the tools needed to do inbound have become more accessible, with HubSpot offering a free version of its software, and MailChimp offering email automation and increasing its list segmentation capabilities.

But having the tools to do inbound nonprofit fundraising doesn't mean an organization is ready to do it. If you're starting to build momentum toward an inbound fundraising strategy, and your team is getting excited about having more tools for achieving fundraising goals, here are seven steps take to get you going in the right direction:

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Marketing Lessons from a Real, Live Journalist

Karen Hawkins Feb 23, 2017
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Anyone who’s been lucky enough to work as both a journalist and in marketing will attest that the common thread is the power of stories. Whether I'm covering breaking news for a wire service or developing content strategy for a non-profit, the ability to draw people in with compelling narratives is key.

I approach my work with marketing clients in much the same way that I approach my articles as a reporter, using storytelling techniques to inform, educate and sometimes entertain. When it comes to conveying stories effectively, there are some important common themes to keep in mind.  

In that spirit, here are three marketing lessons from a real, live journalist.

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5 Reasons You Need a Business Blog

Camille Winer Feb 16, 2017
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Regardless of what industry your business or organization is in, I can guarantee one thing about your online marketing strategy: You need a business blog. Blogs expand your reach, showcase your expertise and ultimately help grow your business.

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How to Build Great Content into Your Digital Marketing Plan

Camille Winer Nov 14, 2016
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When you set out to create a detailed marketing plan, your mind should already be on the cornerstone of great marketing: content.

You want to regularly produce content that's relevant to your ideal customer, patient or supporter.

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Start Your Healthcare Marketing Plan With What You Know

Camille Winer Mar 1, 2016
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According to MedCity News, 86% of patients conduct a health-related search on the internet before scheduling a doctor’s appointment. They are researchers, looking online for information about diagnoses, treatment options, even costs. By the time they pick up the phone, they are empowered and informed

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