I recently got the following email from one of our inbound marketing clients:
"I had another organization call us and wanted to use some of our blogs. Could we let them use some of them if they gave us credit or linked back to our site? And how would that affect our SEO? What is your opinion on this?"
Since this issue affects businesses and nonprofits across the board, I thought I'd share my answers to these questions here, including:
- Who should be allowed to republish your content
- How to prevent damage to your search ranking
- How to make sure a republishing partnership benefits you