At their best, annual reports are a golden opportunity for nonprofits to showcase their accomplishments through storytelling and photographs, thank their donors and supporters, and issue a clear call to action to readers for how they can help keep the momentum going.
At their worst, reports are a ho-hum recitation of donor names (yawn), actions taken (so what?) and dry data (zzzzz).
Your job is to make your annual report do the former, not the latter. But there are so many formats and storytelling approaches — which one is best for your organization? To help you answer that question, below are some examples from nonprofits that are leading the charge in transforming annual reports from meh to marvelous. I hope you find them helpful and inspiring!
For more ideas, check out my Best Nonprofit Annual Reports post, which presents annual report "winners" in categories from Best Donation Generator to Best E-Book format.