Pure n Natural Systems

Pure n Natural Systems provides total air, water and temperature systems to create a healthier and more comfortable environment in homes and workplaces. Our team provided custom web development and inbound marketing services to attract, inform, and serve their clients. 

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WEBSITE

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Scope of Project

We partnered with Pure n Natural to create a website with the dual priorities of attracting/converting visitors and providing customer-friendly online shopping for both B2B and B2C customers. Using a growth-driven design process, we:

  • Programmed and integrated Shopify e-commerce and HubSpot CMS for a seamless journey from visitor to buyer to repeat customer
  • Reviewed ongoing analytics to respond in real time to opportunities and gaps by building enhanced conversion paths that improved sales
  • Provided a brand-driven, unified online experience across a catalog of thousands of products and hundreds of pieces of educational content

INBOUND MARKETING

Pillar Page

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E-Book

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Scope of Project

We created and implemented an inbound marketing program to cultivate sustainable, measurable growth:

  • Strategy & set up: Creation of year-to-year inbound marketing gameplan complete with buyer personas 
  • Attraction: Pillar pages, e-books, blogs, social media, and other SEO-driven educational content to attract ideal visitors 
  • Conversion: Calls-to-action and forms to create quality leads for sales cultivation
  • Lead nurturing: Personalized email workflows, monthly enewsletter, and contextual web content to build relationships and demonstrate expertise
  • Analytics & reporting: Monthly reporting of inbound marketing data and progress toward SMART goals