Our Approach

We partner with nonprofits to increase their reach and revenue with digital marketing, because we share in the vision to build a better world.

Yodelpop is a women-owned business founded in 2011. We’re committed to a compassionate and balanced approach to work and life, and we’ve built a diverse nonprofit marketing agency that reflects those values. 

Our Core Beliefs

1. Everyone deserves to fulfill their unique potential.

We’re never done learning, innovating, growing, and connecting. We’re all different, and each person is a work-in-progress. We want you to be your best self, and we’re committed to helping you do that.

2. Work should be meaningful and fun.

Work isn’t just about churning out deliverables. It’s important to have purpose, meaning, and fun. We have a chance to create and share meaning every day, with people we really enjoy working with. We love that.

3. Good data plus creativity makes us unstoppable.

Data and creativity are both at the heart of what we do. We draw from a well of creativity to fulfill our purpose as a marketing agency. We use data to show what’s working and to make decisions. Both are essential.

4. Nonprofits deserve great marketing.

Great marketing helps nonprofits get support for their missions. but it also benefits society in a more direct way: it helps make the internet a better place to find information on important issues. We’re committed to making that happen.

5. Sustainable marketing is good business.

Sustainable marketing promotes the well-being of all stakeholders and the broader world. We embrace consumer-oriented marketing, customer value marketing, innovative marketing, sense-of-mission marketing, and societal marketing.

What It’s Like to Work Here

“Every assignment is engaging. I’ve learned a ton about not just inbound marketing, but about writing with authority and being a good partner to clients. The Yodelpop team doesn’t try to seem knowledgeable: they just are.”

—Karen H.

“I love the combination of creativity and strategy. I’m empowered to develop content that I think will be impactful. At the same time, I have the structure, strategy, and metrics to know if it truly is.”

—Amy J.

“Any given project is not just a job, but an opportunity to collaborate. The excitement for the work is contagious, it gives you the drive and energy to create something great. The free-flowing respect, and gratitude for a job well done is just icing on the cake.”

— Christine G.

Our Promise to Clients

Marketing is about empathy. It’s about framing an organization’s work so that it resonates with their ideal supporters. To do that successfully, we empathize with our clients, understanding what they do and who they are as people in the same way they understand their own supporters. We have to reach inward to reach outward.

When you work with Yodelpop, we build a strong and lasting relationship that’s founded upon mutual trust and respect. Your challenges become our challenges; your successes become our motivation to keep growing. If something isn’t working, our approach is to talk about it, and then work together to get it right. 

As your marketing firm, we promise to:

  • Help you strengthen your organization, your mission, and your brand
  • Attract more attention to your important work
  • Produce content that reflects your organization’s expertise
  • Take care of the technical side
  • Take the guesswork out of communications
  • Support you in making the case for investing in your marketing
  • Enhance your marketing expertise 
  • Make you look great
  • Have fun

Hear directly from our clients on the Yodelpop testimonials page.