Yodelpop Blog


How to Use the HubSpot Chatbot for Inbound Marketing (and More)

Camille Winer Jul 9, 2019
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If you're a HubSpot user, you've probably noticed a new(ish) item in your portal: Conversations. This is essentially HubSpot's chat tool, and with it, you can do both live chat (staffed by a member of your team) and add automated chat, AKA chatbots, to your website.

Way back in 2016, HubSpot cofounder Brian Halligan called chatbots "the biggest wave we’ve seen in technology in the last two decades” while speaking at the INBOUND conference. And yet many teams still aren't using chatbots, fearing they take a lot of resources to set up or, worse, that they'll somehow "take over" — and damage — their relationships with leads. But none of those things are true. The fact is, chatbots are at your service, they're integral to inbound marketing, and they free up your team for the marketing activities best done by a human.

In short, if you can set up an FAQ page, you can set up a chatbot.

In this blog, I'll explain how chatbots fit into inbound marketing and show how the HubSpot chatbot works. (If you still have questions, feel free to contact Yodelpop to set up a demo.)

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5 Marketing Assets That Will Get You More Leads & Customers

Camille Winer Aug 21, 2018
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Look at the website of a company that’s successful at marketing and you’ll find a resource hub, loaded with content that their ideal customers can access when they’re ready.

They talk little about their brand, and instead demonstrate their unique value to the buyer with blog posts and case studies that position them as experts in the field.

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How and Why To AB Test Your Marketing Materials

Camille Winer May 10, 2018
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An AB test can be a great tool for nonprofit or small business marketing. Whether you're doing the marketing yourself or overseeing a team, it's important to understand how AB testing works — when to do it, how to do it, and what kind of effort you can expect to put into it.

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Inbound17 Takeaways: For the Love of People (in Sales and Marketing).

Camille Winer Nov 22, 2017
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Nothing compares to spending 4 days with 22,000 marketers, a handful of inspiring celebrities and hundreds of educational sessions on all things marketing, sales and the human experience.

Inbound17 was everything I’ve grown to expect from HubSpot's yearly conference: totally moving keynotes (Michelle Obama), entertainment that makes my spouse increasingly jealous every year (Judd Apatow), free massages and head shots and a stunning variety of food trucks everyday at lunch (vegan!) and of course leading thought in the sales and marketing industry.

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Is Email Marketing for Small Business Still a Thing?

Camille Winer Oct 4, 2017
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Email marketing for small business is either (a) the tool that will rescue your marketing plan from certain disaster, or (b) a relic of marketing strategies past, as obsolete as a 1980s "portable phone." It depends on who you ask. 

If you ask me, based the evidence I've seen, email is a small business marketing tactic that's worth its word count in gold. Here's why:

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3 Steps to Start Creating Marketing Collateral for Small Business

Camille Winer Aug 24, 2017
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A key goal of the marketing collateral you create for your small business is to share your brand’s story with the world. Before you begin broadcasting that story, it’s important to take several behind-the-scenes steps.

Everyone on your team – not just the marketing department –should understand what your brand means and what it stands for. A clear articulation of your mission and reason for being will drive everything about your small business marketing, including the traditional elements of collateral.

Before you create your collateral, here are some internal tools to help you understand and define your brand.

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How to Market A Small Business By Using What You've Got

Camille Winer Aug 4, 2017
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The biggest tactical challenges for how to market a small business often come down to time, expertise and resources. You know you should be marketing, but who has the time? How do you even know where to start? Where will the money come from?

Fortunately, launching an effective marketing program doesn’t have to take forever, can use tools you already have in hand and won’t break the bank if you make wise investments. And keep in mind that you don’t have to go it alone.

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Mastering Small Business Marketing in a Digital World

Camille Winer Jul 12, 2017
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mastering-small-business-marketing-in-a-digital-world.jpgOver time, technology has truly transformed small business marketing: It used to be that unless your firm was a big company with sophisticated advertising and PR programs or had big marketing teams with big budgets to go with them, you didn't think marketing was for you.

The digital environment has provided us with a democratic marketing revolution, making it more accessible to everyone. As a small business, you've been committing more resources to your web presence through the accessibility of marketing channels such as websites, social media, and email marketing.

Still, marketing can be confusing and overwhelming, especially with ever-changing and emerging digital platforms and tactics.

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5 Reasons You Need a Business Blog

Camille Winer Feb 16, 2017
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Regardless of what industry your business or organization is in, I can guarantee one thing about your online marketing strategy: You need a business blog. Blogs expand your reach, showcase your expertise and ultimately help grow your business.

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How to Build Great Content into Your Digital Marketing Plan

Camille Winer Nov 14, 2016
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When you set out to create a detailed marketing plan, your mind should already be on the cornerstone of great marketing: content.

You want to regularly produce content that's relevant to your ideal customer, patient or supporter.

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