Yodelpop Blog


Boost Your Marketing Efforts with Buyer Personas

Camille Winer Jul 8, 2020
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Putting customers and their needs at the center of your organization's efforts is at the heart of the inbound marketing flywheel and will set you up for ongoing success. In the first stage of the marketing flywheel, we work on attracting the right prospects.

The first, and most impactful step in the attract phase (and all phases) is to understand your ideal customer prospects or buyer personas. By understanding your buyer personas (their needs, motivations and what they are looking to solve), you can align your marketing strategies.

Developing buyer personas helps to attract more of the ideal prospects as visitors to your website, increase the rate of converting them into leads, and pave the way for a smoother sales process

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5 Ways to Make Great Online Brochures (and update your print assets!)

Camille Winer Jul 7, 2020
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Keeping your print brochure alive is crucial for traditional, offline marketing interactions—it's great to be able to show off your brand by sharing fantastic marketing collateral via direct mail or as leave‑behind materials for leads to review at their convenience. But is it wrong to focus resources on print when it's your online marketing that gets a proven return on investment?

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The Ultimate WordPress CMS Breakup List

Camille Winer May 5, 2020
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We’re geeking out over the release of new features on the improved HubSpot CMS Hub Pro and CMS Hub Enterprise! To celebrate we want to help you with your WordPress break up list, plus frequently asked questions (and the answers) we get about WordPress and HubSpot, why we recommend migration to HubSpot, and some things you can expect with a migration. 

Let's get right to it! 

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How to Write a Mission Statement for a Company

Camille Winer Apr 28, 2020
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No matter what era we live in, you can always be certain of uncertainties, disruptions, innovation and major shifts. How can you strengthen your brand to better prepare to adapt to the promise of constant change? 

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Setting Goals for Your Marketing Plan

Camille Winer Oct 1, 2019
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sample_marketing_Plan_goalsLet's get right to it: setting goals is one of the most important steps to take when creating an effective marketing plan.

Without goals, all of your marketing efforts are essentially floating around, with no way to gauge their performance, or how they are helping your organization.

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How to Use the HubSpot Chatbot for Inbound Marketing (and More)

Camille Winer Jul 9, 2019
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If you're a HubSpot user, you've probably noticed a new(ish) item in your portal: Conversations. This is essentially HubSpot's chat tool, and with it, you can do both live chat (staffed by a member of your team) and add automated chat, AKA chatbots, to your website.

Way back in 2016, HubSpot cofounder Brian Halligan called chatbots "the biggest wave we’ve seen in technology in the last two decades” while speaking at the INBOUND conference. And yet many teams still aren't using chatbots, fearing they take a lot of resources to set up or, worse, that they'll somehow "take over" — and damage — their relationships with leads. But none of those things are true. The fact is, chatbots are at your service, they're integral to inbound marketing, and they free up your team for the marketing activities best done by a human.

In short, if you can set up an FAQ page, you can set up a chatbot.

In this blog, I'll explain how chatbots fit into inbound marketing and show how the HubSpot chatbot works. (If you still have questions, feel free to contact Yodelpop to set up a demo.)

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How and Why To AB Test Your Marketing Materials

Camille Winer May 10, 2018
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An AB test can be a great tool for nonprofit or small business marketing. Whether you're doing the marketing yourself or overseeing a team, it's important to understand how AB testing works — when to do it, how to do it, and what kind of effort you can expect to put into it.

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Is Email Marketing for Small Business Still a Thing?

Camille Winer Oct 4, 2017
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Email marketing for small business is either (a) the tool that will rescue your marketing plan from certain disaster, or (b) a relic of marketing strategies past, as obsolete as a 1980s "portable phone." It depends on who you ask. 

If you ask me, based the evidence I've seen, email is a small business marketing tactic that's worth its word count in gold. Here's why:

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3 Steps to Start Creating Marketing Collateral for Small Business

Camille Winer Aug 24, 2017
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A key goal of the marketing collateral you create for your small business is to share your brand’s story with the world. Before you begin broadcasting that story, it’s important to take several behind-the-scenes steps.

Everyone on your team – not just the marketing department –should understand what your brand means and what it stands for. A clear articulation of your mission and reason for being will drive everything about your small business marketing, including the traditional elements of collateral.

Before you create your collateral, here are some internal tools to help you understand and define your brand.

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How to Market A Small Business By Using What You've Got

Camille Winer Aug 4, 2017
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The biggest tactical challenges for how to market a small business often come down to time, expertise and resources. You know you should be marketing, but who has the time? How do you even know where to start? Where will the money come from?

Fortunately, launching an effective marketing program doesn’t have to take forever, can use tools you already have in hand and won’t break the bank if you make wise investments. And keep in mind that you don’t have to go it alone.

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