Putting customers and their needs at the center of your organization's efforts is at the heart of the inbound marketing flywheel and will set you up for ongoing success. In the first stage of the marketing flywheel, we work on attracting the right prospects.
The first, and most impactful step in the attract phase (and all phases) is to understand your ideal customer prospects or buyer personas. By understanding your buyer personas (their needs, motivations and what they are looking to solve), you can align your marketing strategies.
Developing buyer personas helps to attract more of the ideal prospects as visitors to your website, increase the rate of converting them into leads, and pave the way for a smoother sales process.