Yodelpop Blog


Start Your Healthcare Marketing Plan With What You Know

Camille Winer Mar 1, 2016
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According to MedCity News, 86% of patients conduct a health-related search on the internet before scheduling a doctor’s appointment. They are researchers, looking online for information about diagnoses, treatment options, even costs. By the time they pick up the phone, they are empowered and informed

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5 Ways to Get the Most Out Of Your Business Relationships

Camille Winer Feb 26, 2016
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zen_rocks.pngA 75 year long study from Harvard University reports that “good relationships keep us happier and healthier. Period."

That goes for professional relationships as well. As we get caught up in lists and deadlines, we often lose sight of the quality of our day-to-day work relationships: colleagues, employers, employees, vendors, clients, prospects and supporters.

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Become An Expert on Your Target Audience With Personas

Camille Winer Feb 16, 2016
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The key to successful marketing plan is knowing your audience and crafting unique messaging and content for them.

Collateral materials such as your website, social media accounts, email newsletter, and even your blog are all opportunities to provide your audience with targeted information - content that helps them solve their problems. 

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Setting Goals for Your Marketing Plan

Camille Winer Feb 8, 2016
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sample_marketing_Plan_goalsLet's get right to it: setting goals is one of the most important steps to take when creating an effective marketing plan.

Without goals, all of your marketing efforts are essentially floating around, with no way to gauge their performance, or how they are helping your organization.

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How to Create Marketing Benchmarks

Camille Winer Jan 21, 2016
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As you dig into your marketing plans for the year, one of the biggest challenges is knowing where to start. It helps to have a sample marketing plan that you can use to map out your marketing and web strategies step-by-step.

But when it comes to filling out the plan with the specifics of your marketing activities for the year, it's easy to get pulled in different directions. Some of your colleagues may see budget as the place to start, while others want to jump right in with how to improve the website, social media, email, or blogging strategy.

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Cutting Edge Design Tips for Improved Call-To-Action Conversion

Camille Winer Jan 19, 2016
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Are you wondering why your call-to-action (CTA) isn’t attracting visitors to redeem offers at the rate that you expected? Well, it might be due to the fact that you have a boring rectangle at the bottom of your web page that isn't compelling enough for your visitors to take any action.

You don’t have to be a graphic designer to create a CTA with a cutting edge design. Having a basic understanding of which design elements have the most significant impact on click-through rates can help even the most design-challenged person in your office develop an effective CTA that will convert visitors in leads.

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Key to Healthcare Marketing Strategies: Nurturing and Delighting

Camille Winer Jan 15, 2016
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 Today’s healthcare patients are informed and selective. They’re paying high prices for healthcare, and even higher ones for broader networks of providers to choose from. 

They are looking for exceptional patient care, from providers they know well, like, and trust.

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3 Ways to Boost Your Local Healthcare SEO

Camille Winer Dec 28, 2015
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Like all businesses, healthcare providers must attract customers – patients. And today’s patients are looking to the internet for answers about their healthcare, diagnoses, and treatment options before they even come through your door. To reach these new patients and nurture the ones you already have – what’s needed is a comprehensive digital marketing plan that includes local SEO. As one of the key essentials of health care marketing, local SEO has grown in popularity and necessity for small healthcare practices that want to increase their online visibility and maximize their online potential.

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Healthcare Digital Marketing: How to Get More Followers

Camille Winer Nov 30, 2015
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A report from Medical Marketing & Media shows a continuing trend away from traditional marketing for healthcare organizations, and toward digital strategies. Thirty-five percent of healthcare organizations surveyed report increasing efforts in marketing through their websites, 33.7% in search engine optimization and 32.7% in increased social media.

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Good Keywords – How Do You Pick Them?

Camille Winer Nov 7, 2015
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If you’re posting or overseeing web content and you know just enough about keywords to be dangerous—it’s time to learn more. Keywords are a critical part of search engine optimization, to drive traffic to your website and for finding your company’s ideal customers. If you’re investing time and money on creating content and you’re not researching keywords, you’re not getting a full return on your investment.

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