Yodelpop Blog


How to Create a Successful Nonprofit Annual Report

Jackie Lalley Nov 26, 2018
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At their best, annual reports are a golden opportunity for nonprofits to showcase their accomplishments through storytelling and photos, thank their donors and supporters, and issue a clear call to action to readers for how they can help keep the momentum going. A their worst, they're a boring exercise in self-promotion or a thinly veiled request for donations.

If you publish an annual report, you want the former, not the latter. But how do you get there? There are so many formats and storytelling approaches — which one is best for your organization? Moreover, should you even bother publishing an annual report?

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Best Nonprofit Annual Reports: Updated

Jackie Lalley Oct 19, 2018
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Annual report season often brings a mix of emotions. There's the excitement of a new year of programming, educating, fundraising, and success stories to report on!

Then there's the trepidation of having to compile the data, get team members to provide needed information, and find people to tell those powerful stories. Oh, and did anyone take any good pictures at that fundraiser?

At their best, annual reports are a golden opportunity for nonprofits to showcase their accomplishments through storytelling and photos, thank their donors and supporters, and issue a clear call to action to readers for how they can help keep the momentum going. At their worst, reports are a ho-hum recitation of donor names (yawn), actions taken (so what?) and dry data (zzzzz).

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Should You Let Others Republish Your Content?

Jackie Lalley Jun 25, 2018
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I recently got the following email from one of our inbound marketing clients:

"I had another organization call us and wanted to use some of our blogs. Could we let them use some of them if they gave us credit or linked back to our site? And how would that affect our SEO? What is your opinion on this?"

Since this issue affects businesses and nonprofits across the board, I thought I'd share my answers to these questions here, including:

  • Who should be allowed to republish your content
  • How to prevent damage to your search ranking
  • How to make sure a republishing partnership benefits you
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How to Fix Your Nonprofit Web Design

Jackie Lalley May 1, 2018
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Having worked in the nonprofit world for many years, I know the feeling of being ashamed of your nonprofit's website. The organization is doing great work, but the site just doesn't do it justice. Or the site seems to somehow draw more attention to the organization's shortcomings than to its strengths. The design may be outdated, traffic may be low, there may be no engagement, donations, or e-mail subscriptions coming in through the site—all of these are symptoms that there's a problem.

Fortunately, you can turn your nonprofit website around—even if you don't have a budget for a totally new site.

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Marketing That Makes You Say 'I Love You': What I Learned At INBOUND 2017

Jackie Lalley Nov 8, 2017
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HubSpot's INBOUND conference, held every fall in Boston, is the one conference Yodelpop has attended every year since we were founded. Not only do we tap into an incredible amount of marketing information that we bring back to our work, we always make great connections with clients, marketers, and HubSpot team members. Watching the video recap reminds me of the impressive range of the stories HubSpot brought before 21,000 people this year: keynoters included Michelle Obama, Roxanne Gay, Billie Jean King, Issa Rae, Piera Gelardi, Brene Brown, and so many more people I admire. 

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SEO Help for Your Small Business: 3 Steps to Keywords That Work

Jackie Lalley Oct 23, 2017
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When looking for SEO help, small business owners can get some pretty complicated advice, because SEO is constantly changing. Search engine algorithms change, and social media and other advertising platforms continue to challenge our ability to attract traffic from organic search. 

But the fundamentals of good SEO haven't really changed: attracting traffic is about publishing content that's valuable to your ideal customers, and SEO is about showing that value to them when they're doing online research. (This was all true back in 2014, when we published this SEO blog.) Finding the language your ideal customers are using, and employing it effectively, is still a great method of not just getting traffic but improving your understanding of your business. 

Researching long-tail keywords and building them naturally into your content will help you better optimize your site for search, which will result in more organic traffic, leads and, eventually, customers. 

In this blog I'm going to share some foundations of researching and using longtail keywords. 

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Can PPC Hurt? Keeping Your Advertising Safe and Mission-Driven

Jackie Lalley Sep 8, 2017
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I happened to pick up the Wall Street Journal while traveling last week, and this story caught my eye: PetMed Asks Google to Remove Tramadol Ads From Search Results. In it, an executive blames Google's algorithm for displaying the company's ads with certain problematic search terms.

The PetMed story raises important questions for current and potential PPC advertisers: What if any risks do you face in engaging in PPC? Who bears responsibility when it plays a role in illegal or harmful activities? And what can you do to minimize the risk of that happening?

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Should My Nonprofit Have a Facebook Group Or a Facebook Page?

Jackie Lalley Aug 10, 2017
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Even social media-savvy marketers in the nonprofit sector ask this question, and there's no shame in it. Most nonprofits are active on Facebook, but in many organizations there's internal debate about what's the best format: a Facebook group or a Facebook page.

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How to Get Good Reviews for Your Healthcare Practice on Yelp & Beyond

Jackie Lalley Jun 22, 2017
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Healthcare practices thrive on referrals. If your practice isn't actively working to get positive reviews online, your competitors are most likely winning patients that you're losing. 

On the other hand, it's not uncommon for practices to have many positive reviews, only to have them buried by a few negative comments — especially on Yelp. I've worked with numerous healthcare practices that had dozens or even hundreds of positive Yelp reviews that are hidden from public view, while the most vocal critics show up front and center. That's because perfectly valid reviews can be hidden under Not Recommended because of Yelp's seemingly arcane filtering algorithm.

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How to Tell Your Story: A Talk with Child Welfare Leader Gary Stangler

Jackie Lalley May 2, 2017
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When I ask nonprofit leaders about the top communications challenge they face, about one-third of them say “telling our story effectively.” That puts effective story telling second only to fundraising in the outreach pains facing the nonprofits my team and I work with.

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