At their best, annual reports are a golden opportunity for nonprofits to showcase their accomplishments through storytelling and photos, thank their donors and supporters, and issue a clear call to action to readers for how they can help keep the momentum going. At their worst, they're a boring exercise in self-promotion or a thinly-veiled request for donations.
If you publish an annual report, you want the former, not the latter. But how do you get there? There are so many formats and storytelling approaches — which one is best for your organization? Moreover, should you even bother publishing an annual report?