When looking for SEO help, small business owners can get some pretty complicated advice, because SEO is constantly changing. Search engine algorithms change, and social media and other advertising platforms continue to challenge our ability to attract traffic from organic search.
But the fundamentals of good SEO haven't really changed: attracting traffic is about publishing content that's valuable to your ideal customers, and SEO is about showing that value to them when they're doing online research. (This was all true back in 2014, when we published this SEO blog.) Finding the language your ideal customers are using, and employing it effectively, is still a great method of not just getting traffic but improving your understanding of your business.
Researching long-tail keywords and building them naturally into your content will help you better optimize your site for search, which will result in more organic traffic, leads and, eventually, customers.
In this blog I'm going to share some foundations of researching and using longtail keywords.