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Marketing collateral is a necessity — but does it actually contribute to marketing and sales goals? The answer is: yes, if it's done right.

Marketing collateral is the foundation upon which you build experiences that:

• Meaningfully engage your target audience
• Inspire action
• Create long-lasting customer relationships

All of these experiences can be measured by conversion throughout every stage of the inbound flywheel. Successful conversion is all about creating a superior experience for your audience.

In this webinar, we share the secrets to harnessing your marketing collateral in ways that deliver superior experiences to your audience. You'll learn:

• How to build your marketing collateral foundation
• How to scale collateral for lead generation and customer conversion
• How to keep your collateral up-to-date