How to Turn Marketing Collateral into Customers & Leads
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Marketing collateral is a necessity — but does it actually contribute to marketing and sales goals? The answer is: yes, if it's done right.
Marketing collateral is the foundation upon which you build experiences that:
- Meaningfully engage your target audience
- Inspire action
- Create long-lasting customer relationships
All of these experiences can be measured by conversion throughout every stage of the inbound flywheel. Successful conversion is all about creating a superior experience for your audience.
In this webinar, we share the secrets to harnessing your marketing collateral in ways that deliver superior experiences to your audience. You'll learn:
- How to build your marketing collateral foundation
- How to scale collateral for lead generation and customer conversion
- How to keep your collateral up-to-date