Connecticut Women's Consortium

Connecticut Women’s Consortium provides dynamic, cutting-edge training and advocacy with the goal of improving behavioral health. We partner with CWC to create and carry out a content marketing strategy that attracts, informs, and serves the behavioral health community and generates registrations for their training programs.



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Scope of Project

We've created and implemented an inbound marketing program to cultivate sustainable, measurable growth:

  • Strategy & set up: Creation of year-to-year inbound marketing gameplan complete with buyer personas 
  • Attraction: Pillar pages, e-books, blogs, social media, and other SEO-driven educational content to attract ideal visitors, and digital advertising to promote offers
  • Conversion: Calls-to-action and forms to create quality leads for cultivation as training participants and members
  • Lead nurturing: Personalized email workflows, monthly enewsletter, and web content to build relationships and demonstrate expertise
  • Sales & marketing alignment: Closed-loop reporting enablement through a data import strategy
  • Analytics & reporting: Monthly reporting of inbound marketing data and progress toward SMART goals