Connecticut Women's Consortium
Connecticut Women’s Consortium provides dynamic, cutting-edge training and advocacy with the goal of improving behavioral health. We partner with CWC to create and carry out a content marketing strategy that attracts, informs, and serves the behavioral health community and generates registrations for their training programs.
![CWC-Feature CWC-Feature](https://www.yodelpop.com/hs-fs/hubfs/portfolio/CWC-Feature.jpg?width=720&height=480&name=CWC-Feature.jpg)
![CWC-Pillar-Page-guide-to-behavioral-health-training](https://www.yodelpop.com/hubfs/portfolio/CWC-Pillar-Page-guide-to-behavioral-health-training.jpeg?noresize)
![skin mac](https://www.yodelpop.com/hubfs/pc-1-1.png)
![CWC-BLOG-The-Road-to-Acceptance_DBT-Emotion-Regulation-Skills](https://www.yodelpop.com/hs-fs/hubfs/portfolio/CWC-BLOG-The-Road-to-Acceptance_DBT-Emotion-Regulation-Skills.jpg?noresize&width=500&height=1889&name=CWC-BLOG-The-Road-to-Acceptance_DBT-Emotion-Regulation-Skills.jpg)
![skin mac](https://www.yodelpop.com/hubfs/pc-1-1.png)
![CWC-e-book CWC-e-book](https://www.yodelpop.com/hubfs/portfolio/CWC-e-book.jpg)
Scope of Project
We've created and implemented an inbound marketing program to cultivate sustainable, measurable growth:
- Strategy & set up: Creation of year-to-year inbound marketing gameplan complete with buyer personas
- Attraction: Pillar pages, e-books, blogs, social media, and other SEO-driven educational content to attract ideal visitors, and digital advertising to promote offers
- Conversion: Calls-to-action and forms to create quality leads for cultivation as training participants and members
- Lead nurturing: Personalized email workflows, monthly enewsletter, and web content to build relationships and demonstrate expertise
- Sales & marketing alignment: Closed-loop reporting enablement through a data import strategy
- Analytics & reporting: Monthly reporting of inbound marketing data and progress toward SMART goals