Learn simple steps for planning, organizing, and publishing content that supports your mission with new visitors and contacts.

Google has been making profound changes to its search algorithms in recent years. These changes are challenging organizations to revise and recreate their content strategies. While keywords are still relevant, your organization's game plan must prioritize overall topics and respond to the intent behind web searches.

Session takeaways include:

• Your nonprofit can get better traffic, contacts, and supporters by using topic clusters.
• Here's how SEO has changed best practices for nonprofit content publishing and what you should be doing in response.
• To engage meaningfully, you have to publish content in a way that attracts your best visitors and converts them to contacts. Here's how to do it.

We'll explain what's changed in search, show steps to creating successful content, and do some exercises to get you started on a successful content marketing strategy or revamp.

About the Presenter

Yodelpop Co-Founder Jacqueline Lalley was director of communications for a national nonprofit, and has served on several boards and on the American Marketing Association's nonprofit conference planning committee.

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