Yodelpop Blog


The Ultimate WordPress CMS Breakup List

Camille Winer May 5, 2020
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We’re geeking out over the release of new features on the improved HubSpot CMS Hub Pro and CMS Hub Enterprise! To celebrate we want to help you with your WordPress break up list, plus frequently asked questions (and the answers) we get about WordPress and HubSpot, why we recommend migration to HubSpot, and some things you can expect with a migration. 

Let's get right to it! 

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How to Fix Your Nonprofit Web Design

Jackie Lalley May 1, 2018
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Having worked in the nonprofit world for many years, I know the feeling of being ashamed of your nonprofit's website. The organization is doing great work, but the site just doesn't do it justice. Or the site seems to somehow draw more attention to the organization's shortcomings than to its strengths. The design may be outdated, traffic may be low, there may be no engagement, donations, or e-mail subscriptions coming in through the site—all of these are symptoms that there's a problem.

Fortunately, you can turn your nonprofit website around—even if you don't have a budget for a totally new site.

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Google Mobile Optimization Now Considered in Website Ranking

Camille Winer Apr 17, 2015
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We've been saying that to be optimized for the web, you need to have a mobile-friendly website.

On Tuesday, Google is making it official. The new Google change of algorithm will take mobile optimization into account in determining a website's search engine ranking. So if your website is not fully optimized for mobile, this will effect your search engine optimization, and you could lose ranking quickly. The bottom line is: if you want your site to be found on Google, mobile optimization is key.

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Should You Migrate Your Website to HubSpot CMS?

Camille Winer Mar 12, 2015
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There are a number reasons you may be considering using HubSpot CMS (content management system) for your website. You may be using HubSpot for landing pages, CTAs, lead nurturing emails, and other marketing activities. You may even be publishing your blog on HubSpot, but still have your website in Wordpress, Joomla or another platform. Or you may not using HubSpot at all, but just refreshing your website and wondering whether you should have your site built on this platform.

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How to Avoid the Biggest Mistakes in Nonprofit Website Design

Jackie Lalley Jul 1, 2014
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Nonprofits have unique concerns when it comes to launching or revamping their websites. Under pressure to channel resources toward mission-critical activities, they often try to do as much in-house as possible. Staff may create site outlines, content, and even wireframes internally and hand them over to a developer / designer or nonprofit marketing agency to implement. Often someone on staff even has the great luck of serving as that developer / designer.

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5 Great Stories for Your Nonprofit Website

Jackie Lalley May 29, 2014
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When I ask nonprofit leaders about their biggest challenges, two answers consistently come out at or near the top of the list: fundraising and telling their story effectively.

So the decision to blog should be a no-brainer: if you’re following best practices for nonprofit blogging, your blog attracts support for your organization and provides a perfect stage on which which to tell your story.

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5 Creative Marketing Solutions to Improve Your Outdated Website

Camille Winer Apr 25, 2014
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These days, a neglected website is an outdated website, and does not do a brand (or reputation) any favors— it may even be sending users away in horror, confusion, or indifference.

In fact, “outdated website” is at the top of the list of pain points for people who contact Yodelpop for marketing and branding help.

In their own words, here are some of the most common issues they’re facing:

  • We have no engagement or leads.
  • Our website doesn’t showcase our brand.
  • We’re too busy.
  • Our webmaster disappeared.
  • Our web content is old and no longer relevant (and we’re too busy to do anything about it).
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Failure Is Avoidable: Lessons Learned from HealthCare.gov

Camille Winer Nov 12, 2013
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As a developer and designer, I’ve been following the failed HealthCare.gov launch differently than the general population. Let’s just say it’s easy for me to drum up some sympathy when I hear about any website that was rushed to completion.

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