Top 8 Content Marketing Tools in 2024

Created by Camille Winer

Creating exceptional content is at the core of a successful marketing strategy. 

Did you know that 80% of digital marketers consider content creation their top priority, and 29% actively use content marketing to drive their campaigns?

High-quality content can set you apart, establish your brand as a thought leader, and build trust with your audience. However, consistently creating meaningful and relevant content that drives engagement can be challenging without the right tools. 

Content marketing tools help streamline your workflow, enhance the quality of your content, and ensure that your efforts effectively reach the right audience.

So, which content marketing tools can you use to upgrade your marketing game? Let’s dive into the top 10 content marketing tools that can transform your strategy and help you achieve outstanding results.

Top 8 Content Marketing Tools in 2024

Let’s explore the top 10 content marketing tools that can elevate your strategy and deliver impressive results.

1. HubSpot

HubSpot

HubSpot is an all-in-one marketing, sales, and CRM suite that provides the tools to create actionable content, optimize it, and reach the right audience. It is considered one of the industry's most powerful marketing automation platforms. HubSpot offers many features, with most available for free to try. These include a powerful form builder, live chat and chatbots, popup tools, and an all-in-one WordPress plugin for marketing.

Features:

  • Integrates with Google Docs, WordPress, and Microsoft Word to provide direct access to optimization insights on your favorite content writing platforms.
  • Automatically compose new sections or rephrase sentences to improve clarity.
  • Check your work against existing online content to ensure originality.
  • Receive recommendations for adding related keywords to enhance search engine visibility.
  • Create custom forms to capture leads and engage your audience with a powerful form builder. 


Best for: Consolidating multiple content marketing tools into one centralized location.

Pricing: 

  • Starter: $45/month billed annually
  • Professional: $800/month billed annually
  • Enterprise: $3,200/month billed annually

2. WordPress

WordPress

WordPress leads the market in content management systems. It offers marketers all the tools they need to create a blog or a website, along with an easy-to-use publishing platform. It also provides visitor tracking and numerous plugins to optimize your marketing process. 

Features:

  • It simplifies creating and managing blog posts and web pages, making them accessible for users with varying technical expertise.
  • WordPress helps monitor site traffic, providing valuable insights into visitor behavior and engagement that can inform content strategy and marketing decisions.
  • It offers a variety of plugins to enhance website functionality, including SEO tools, social media integrations, and email marketing enhancements. These plugins help optimize content for better search engine visibility and audience engagement.
  • Allows to create visually appealing and branded websites, improving user experience and engagement.
  • It enables the scheduling of posts in advance, ensuring a consistent flow of content that keeps the audience engaged.


Best for: Publishing content, blogging, and creating websites.

Pricing:    

  • Personal: $4/month billed annually
  • Premium: $8/month billed annually
  • Business: $25/month billed annually
  • eCommerce: $45/month billed annually

3. Semrush

Semrush

Semrush is an all-in-one content marketing tool that is the foundation of your content marketing program. It’s a powerful platform with many capabilities designed to help you optimize your content strategy, understand your competition, and improve your search engine rankings.

Features:

  • Identify the best keywords to target by analyzing your competitors’ sites and the keywords they rank for. This helps you create content that attracts more traffic and engages your audience.
  • Understand your backlink profile and discover opportunities for building high-quality links that improve your search engine rankings.
  • Analyze your website traffic to identify strengths and weaknesses in your content strategy.
  • Build detailed content briefs for your writers, ensuring that each piece of content is optimized for your target keywords and meets SEO best practices.
  • Before uploading each draft to your content management system, ensure it’s optimized for search engines.


Best for: Comprehensive content marketing, including keyword research, backlink analysis, traffic audits, and SEO optimization. Businesses and marketers are looking to optimize and scale their content marketing efforts efficiently.

Pricing:    

  • $125/month

4. Google Workspace

Google Workspace

Formerly known as G Suite, Google Workspace is a business-oriented version of Google's suite of tools. It is particularly useful for distributed teams, as the cloud-based tools ensure team members can collaborate effectively online. Google Workspace ensures multiple stakeholders can provide feedback without creating version control issues.

Features:

  • Google Docs allows users to create and edit briefs, articles, and other types of content within the same document. Users can share access with team members, invite feedback, and use the “Suggesting” mode to make all changes visible. The tool also maintains a detailed version history, supports various add-ons, shows the content structure, and offers a voice typing feature.
  • Google Drive and Shared Drives help store and share files securely, ensuring all team members have access to the latest versions of documents. This is critical for maintaining consistency and organization in content marketing efforts.
  • Google Keep jots down content ideas and keep track of notes organized.
  • Google Meet, Google Calendar, and Google Chat: Facilitate real-time and asynchronous communication among team members, making collaboration seamless and efficient.
  • Enhance functionality with various add-ons that integrate with other tools and platforms, improving productivity and efficiency.


Best for: Collaborative content creation, storage, and communication for distributed teams.

Pricing:

  • Free: Basic functionality
  • Business Starter: $6/user/month
  • Business Standard: $12/user/month
  • Business Plus: $18/user/month
  • Enterprise: Custom pricing

5. Ahrefs

Ahrefs

Ahrefs is a comprehensive content marketing tool that helps you build content addressing topics your customers are looking for online. Its powerful features allow you to perform in-depth keyword research, track keyword performance, analyze competitors, and discover content that resonates with your audience.

Features:

  • Keywords Explorer identifies new keywords and assesses their ranking difficulty to optimize content targeting.
  • Content Explorer examines successful content in your niche, focusing on low-competition topics to guide strategy replication.
  • Site Explorer analyzes competitors' keywords, traffic, and top pages to enhance your strategic insights.
  • Rank Tracker monitors keyword performance over time, providing regular updates on SEO progress.
  • YouTube Keyword Research gauges search query popularity on YouTube and search engines to optimize video content.


Best for: Completing keyword research and in-depth SEO analysis.

Pricing:

  • Lite: $99/month
  • Standard: $199/month
  • Advanced: $399/month
  • Agency: $999/month

6. Planable

Planable

Planable is a content planning and collaboration tool designed to streamline the process of planning, creating, reviewing, and collaborating on content across multiple channels, such as social media, blogs, and newsletters. It is ideal for both internal teams and agency client work, providing a comprehensive solution for content management.

Features:

  • Create visual content calendars to organize marketing activities and maintain a steady content flow.
  • Implement tailored approval workflows for projects, streamlining collaboration with clients and external teams and ensuring content meets quality standards.
  • Assign custom roles and permissions to manage team checks and balances, improving collaboration and content approval processes.
  • Collaborate on content in real-time to minimize extensive communication, speeding up creation and enhancing efficiency.
  • Manage content across multiple channels like social media, blogs, and newsletters from one platform, simplifying coordination and execution of comprehensive marketing strategies.

Best for: Internal and external content planning and collaboration.

Pricing:    

  • Free: $0
  • Basic: $11/user/month
  • Premium: $22/user/month
  • Enterprise: Custom pricing

7. Canva

Canva

Canva is an incredibly useful design tool for content marketers. It allows new and experienced designers to easily create infographics, social media posts, blog cover photos, and other types of visual content. With Canva, you can start from one of their many templates or create your designs from scratch, making creating visual content much more accessible.

Features:

  • The intuitive drag-and-drop interface makes creating professional-quality designs without graphic design skills easy.
  • This site offers a vast collection of pre-packaged image templates for popular social networks, making it easy to create visually appealing content quickly.
  • Free design elements: This section provides access to a wide variety of free images, icons, and templates for your designs.
  • Collaboration tools allow you to collaborate with your team members in real-time to get feedback or approval on your designs.
  •  This tool lets you save your brand’s logos, colors, and fonts to maintain consistency across all your designs.
  • It comes with AI features that generate designs based on text prompts, speeding up the design process.


Best for: Designing your content marketing materials, such as social media graphics, blog images, email newsletters, and videos.

Pricing:

  • Free:   $0
  • Pro:     $119/year
  • Team:   $14.99/month per person

8. Trello

Trello

Trello is a popular project management tool that facilitates team collaboration and improves productivity. It uses boards to represent projects and cards to represent tasks, making planning and collaboration fun and efficient. Trello helps you manage content marketing tasks, publishing calendars, and other workflows all in one place.

Features:

  • Integrates with external apps and platforms and enhances functionality by connecting with tools like Google Drive, Dropbox, and Semrush.
  • Create custom dashboards to get a clear project perspective and track progress.
  • Easily attach files and add comments for seamless team collaboration.
  • Create triggers that automate actions without needing any code, streamlining your workflow.
  • Use boards to represent projects and cards to organize all tasks and projects in one place.


Best for: Keeping track of tasks and project management.

Pricing:

  • Free: $0
  • Standard: $5/month billed annually
  • Premium: $10/month billed annually
  • Enterprise:$17.50/month billed annually

Leveraging these top content marketing tools can transform your approach, making creating, managing, and optimizing your content easier. Invest in the right tools to stay ahead and achieve exceptional results.

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FAQs

1. What is content marketing, and why is it important?

Content marketing involves creating and sharing valuable content to attract and engage your target audience. It's important because it helps build brand authority, trust, and loyalty, driving more traffic and conversions for your business.

2. How can these content marketing tools benefit my strategy?

These tools streamline your workflow, improve content quality, and help you reach your audience more effectively. They provide features like keyword research, content scheduling, SEO optimization, and collaboration capabilities, making creating and managing high-quality content easier.

3. Which content marketing tool is best for a small business?

Tools like Canva and Trello can be especially beneficial for small businesses. Canva helps create professional-quality visuals without design skills, while Trello assists in managing content projects and collaboration efficiently. Both tools offer free versions, making them cost-effective options for small businesses.