Yodelpop Blog


How to Create a Successful Nonprofit Annual Report

Jackie Lalley Nov 26, 2018
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At their best, annual reports are a golden opportunity for nonprofits to showcase their accomplishments through storytelling and photos, thank their donors and supporters, and issue a clear call to action to readers for how they can help keep the momentum going. At their worst, they're a boring exercise in self-promotion or a thinly-veiled request for donations.

If you publish an annual report, you want the former, not the latter. But how do you get there? There are so many formats and storytelling approaches — which one is best for your organization? Moreover, should you even bother publishing an annual report?

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Three Ways To Boost Association Membership With Digital Marketing

Venita Griffin Nov 6, 2018
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 Associations have a lot of competition when it comes to attracting and retaining members. Social media platforms like LinkedIn, Facebook and even Instagram provide today’s professionals with a convenient, always-on way to engage with their industry colleagues. Information is shared easily across feeds and within public and private groups. This, combined with an abundance of free informative blog posts, trainings and online resources, has increased the challenges facing associations — and other membership organizations — as they seek to increase their ranks.  

But hope is not lost.

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Best Nonprofit Annual Reports: Updated

Jackie Lalley Oct 19, 2018
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Annual report season often brings a mix of emotions. There's the excitement of a new year of programming, educating, fundraising, and success stories to report on!

Then there's the trepidation of having to compile the data, get team members to provide needed information, and find people to tell those powerful stories. Oh, and did anyone take any good pictures at that fundraiser?

At their best, annual reports are a golden opportunity for nonprofits to showcase their accomplishments through storytelling and photos, thank their donors and supporters, and issue a clear call to action to readers for how they can help keep the momentum going. At their worst, reports are a ho-hum recitation of donor names (yawn), actions taken (so what?) and dry data (zzzzz).

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How and Why To AB Test Your Marketing Materials

Camille Winer May 10, 2018
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An AB test can be a great tool for nonprofit or small business marketing. Whether you're doing the marketing yourself or overseeing a team, it's important to understand how AB testing works — when to do it, how to do it, and what kind of effort you can expect to put into it.

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Marketing That Makes You Say 'I Love You': What I Learned At INBOUND 2017

Jackie Lalley Nov 8, 2017
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HubSpot's INBOUND conference, held every fall in Boston, is the one conference Yodelpop has attended every year since we were founded. Not only do we tap into an incredible amount of marketing information that we bring back to our work, we always make great connections with clients, marketers, and HubSpot team members. Watching the video recap reminds me of the impressive range of the stories HubSpot brought before 21,000 people this year: keynoters included Michelle Obama, Roxanne Gay, Billie Jean King, Issa Rae, Piera Gelardi, Brene Brown, and so many more people I admire. 

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Should My Nonprofit Have a Facebook Group Or a Facebook Page?

Jackie Lalley Aug 10, 2017
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Updated March 2019

Even social media-savvy marketers in the nonprofit sector ask this question, and there's no shame in it. Most nonprofits are active on Facebook, but in many organizations there's internal debate about what's the best format: a Facebook group or a Facebook page.

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How to Tell Your Story: A Talk with Child Welfare Leader Gary Stangler

Jackie Lalley May 2, 2017
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When I ask nonprofit leaders about the top communications challenge they face, about one-third of them say “telling our story effectively.” That puts effective story telling second only to fundraising in the outreach pains facing the nonprofits my team and I work with.

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Reaching Nonprofit Fundraising Goals with Inbound Marketing and Donuts

Jackie Lalley Mar 1, 2017
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While nonprofits have always used marketing to reach potential supporters, over the past few years, more have become interested in inbound marketing in particular. In part, that's because the tools needed to do inbound have become more accessible, with HubSpot offering a free version of its software, and MailChimp offering email automation and increasing its list segmentation capabilities.

But having the tools to do inbound nonprofit fundraising doesn't mean an organization is ready to do it. If you're starting to build momentum toward an inbound fundraising strategy, and your team is getting excited about having more tools for achieving fundraising goals, here are seven steps take to get you going in the right direction:

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Why Your Fundraising Email Failed, And How To Fix It

Jackie Lalley Jan 25, 2016
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If you're doing a forensic assessment of why your fundraising email didn't succeed, first of all: good for you. By analyzing your email performance, you're setting yourself up for success next time. 

But when you do that analysis, make sure you're looking in the right places. In my experience, there's one aspect of email marketing that most nonprofits are getting wrong, and I've written about it below.

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5 Steps to Great Collateral Materials for Digital Marketing

Camille Winer Oct 27, 2015
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Building a strong brand requires careful planning and creatively executed marketing. Part of implementing a successful strategy is having great collateral material.

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