What's working in your email program, and what's holding it back?

Take the 5-minute Email Scorecard. Get a score out of 100, find the area that needs the most work, and get fixes you can make this month.

For nonprofits and associations. The questions switch to members and renewals if you're an association.

From Yodelpop, a HubSpot Platinum Solutions Partner that has worked with nonprofits and associations since 2011.

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Donor email diagnostic review

What you'll find out

  • Whether new supporters or prospective members are actually getting onto your list
  • Whether your email tool knows who gave, who joined and who's about to lapse
  • What happens, or doesn't, after someone gives or joins for the first time
  • Whether your emails are reaching inboxes
  • Whether you can show leadership what email brought in

You'll see your score as soon as you finish, along with two things you can fix this month without hiring anyone. We'll email you a copy too.

The five areas we score

There are two questions in each area, worth up to 20 points per area. Your report points to the weakest one.

List growth

Are new people getting onto the list?

Data and segmentation

Can you send different emails to different donors or members?

Follow-up

Does anything happen automatically after someone gives, joins or signs up?

Deliverability

Are your emails reaching inboxes?

Measurement

Can you connect an email to the gifts or renewals it produced?

Who's behind it

Yodelpop is a HubSpot Platinum Solutions Partner that has built marketing and CRM systems for nonprofits and associations since 2011. The questions come from what we see most often when an organization starts to outgrow Mailchimp, Constant Contact or Luminate and wants to know what to fix first.

Five minutes, and you'll know where to start

Fifteen questions, a score out of 100, and fixes for the area that needs the most work.

Get my score