Fundraising × HubSpot: streamlining donor data and marketing automation
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Connect the Dots is a monthly email from Yodelpop for nonprofits that use Blackbaud Raiser’s Edge NXT® and HubSpot together. It’s written for the people who work in Raiser’s Edge NXT every day and for the people who run HubSpot, whether that’s one person or two teams.
Each issue covers what’s useful right now for organizations running the two systems side by side:
- HubSpot updates that matter to fundraising and donor communications, and what they mean for your setup
- Blackbaud updates that affect how Raiser’s Edge NXT works with HubSpot
- How-tos from our work, like getting email activity in front of gift officers, building donor segments from giving history, or keeping records accurate in both systems
- Ideas for fundraising and communications teams, for when a good campaign idea or a better way to follow up after a gift doesn’t need a system change at all
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