We connect the thinking behind better digital systems

HubSpot implementation, integrations, websites, and audience strategy — built to work together.

Yodelpop helps organizations connect the systems, data, content, and processes behind the audience journey.

We’re a HubSpot Platinum Solutions Partner with experience spanning CRM implementation, integrations, website development, content and search strategy, automation, data, and reporting.

Our work crosses disciplines because your audience doesn't experience those things separately.
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Yodelpop has always lived at the intersection of strategy and technology

Yodelpop began in 2008, long before today’s marketing technology ecosystem existed.

Over the years, we’ve designed and developed websites, built content strategies, implemented HubSpot, connected CRMs and other platforms, developed integration products, created automation and reporting systems, and helped organizations make sense of increasingly complicated digital journeys.

The technology has changed dramatically. The underlying challenge hasn’t.

How do you connect what your organization knows, what your audience needs, and what should happen next?

Today, that question shapes our work across HubSpot implementation, integrations, website development, and audience strategy.

Systems thinking, not just HubSpot setup

A CRM implementation isn’t really about configuring software. A website isn’t just a collection of pages. An integration isn’t successful simply because data moved from one database to another. And a content strategy isn’t finished when something gets published.

They’re parts of a larger system. We look at the relationships between them.

Audience → Content → Action → CRM → Data → Follow-up → Insight → Next action

That perspective helps us make better decisions about what to build, what to connect, what to automate — and sometimes what not to build at all.

It’s also why our implementation approach is progressive. We get important work moving, learn how your organization actually operates, document what we’re learning, and prioritize what should happen next rather than pretending every requirement can be known before the work begins.

Explore our HubSpot implementation approach

Expertise that connects across the work

The best solution rarely lives entirely inside one discipline.

A CRM decision can affect an integration. An integration can change what’s possible in reporting. A website decision can affect conversion and automation. A content strategy can influence what data needs to be captured in the first place.

Yodelpop brings those perspectives together. Our team works across HubSpot implementation, marketing systems, integrations, websites, content, search, automation, and analytics, bringing in additional specialized expertise when the work calls for it.

That gives clients continuity across the larger system without expecting one person — or one discipline — to have every answer.

The right expertise for the work

Yodelpop is a senior core with a standing bench of specialists.

Camille and Audrey lead the strategies and stay close to the work. Around them, we bring in developers, designers, media specialists, and editorial help — the same people, engagement after engagement, matched to what the project actually needs.

It means the people who understand your system don't hand it off. And it means you're not paying for a bench you don't need.

HubSpot development & implementation

API integrations & custom development

Website design & development

Paid media & campaign optimization

Creative & visual design

Content & editorial

The goal isn’t to build a bigger team around every engagement. It’s to bring together the right expertise to solve the problem well.

Meet Yodelpop

Founder & Principal

Camille Winer

Camille founded Yodelpop in 2011 and shapes the firm’s approach to connected marketing systems, audience journeys, and HubSpot.

Her background spans website design and development, content and search strategy, CRM implementation, marketing automation, integrations, and analytics. She has worked with HubSpot since its earlier CMS days and has watched the platform evolve from an inbound marketing tool into a much broader customer platform.

Camille also holds an MBA in Sustainable Business, where systems thinking became an important part of how she approaches organizations and their challenges.

Today, she guides Yodelpop’s direction, methodology, and strategic approach while working with the team and clients on the places where her experience can have the greatest impact.

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HubSpot Implementation & Marketing Specialist

Audrey Perelshtein

Audrey works across HubSpot implementation, marketing systems, automation, content, SEO, and AI-assisted marketing.

Much of her role is turning strategy into working systems — configuring and improving HubSpot, implementing processes and automation, and translating complex marketing and CRM requirements into something people can actually use. When a client team needs to understand what was built and why, that's usually Audrey.

She also manages website projects end to end, keeping scope, timelines, and review cycles moving between client stakeholders and the specialists doing the build.

On the marketing side, she manages content and campaign work — planning what gets published, keeping it aligned with search and AI visibility, and connecting it to the follow-up waiting on the other side.

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Tell us what you’re trying to accomplish and where the pieces aren’t working together.

Talk with Yodelpop