Advancing a Healthier Wisconsin Endowment

Driven by a vision for a healthier Wisconsin, the Advancing a Healthier Wisconsin Endowment reaches statewide, propelling the most promising work and ideas to build a healthier Wisconsin for generations to come. Established by the Medical College of Wisconsin, AHW provides million of dollars of support each year to initiatives benefitting people and communities across Wisconsin. We partner with AHW to create and carry out a content marketing strategy that supports their grantmaking activities and partnerships.



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Digital Advertising


Scope of Project

We've created and implemented an inbound marketing program to cultivate sustainable, measurable growth:

  • Strategy & set up: Creation of year-to-year inbound marketing gameplan complete with buyer personas 
  • Attraction: Pillar pages, e-books, blogs, social media, and other SEO-driven educational content to attract ideal visitors, and digital advertising to promote offers
  • Conversion: Calls-to-action and forms to create quality leads for cultivation as grantees and partners
  • Lead nurturing: Personalized email workflows, monthly enewsletter, and web content to build relationships and demonstrate expertise
  • Sales & marketing alignment: Closed-loop reporting enablement through HubSpot-Salesforce integration 
  • Analytics & reporting: Monthly reporting of inbound marketing data and progress toward SMART goals