American Medical Writers Association
The American Medical Writers Association (AMWA) is a professional association for medical communicators with more than 4,000 members. Our team provides inbound content marketing services to attract, inform, and serve their members and prospects. We partner with AMWA to create and carry out a content marketing strategy that prioritizes subject matter expertise, accuracy, and a warm human touch, growing revenue across multiple lines of business.
INBOUND MARKETING
Pillar Page
E-Book
Scope of Project
We've created and implemented an inbound marketing program to cultivate sustainable, measurable growth:
- Strategy & set up: Creation of year-to-year inbound marketing gameplan complete with buyer personas
- Attraction: Pillar pages, e-books, blogs, social media, and other SEO-driven educational content to attract ideal visitors
- Conversion: Calls-to-action and forms to create quality leads for cultivation as members and customers
- Lead nurturing: Personalized email workflows, monthly enewsletter, and contextual web content to build relationships and demonstrate expertise
- Sales & marketing alignment: Closed-loop reporting enablement through HubSpot–YourMembership import-export strategy
- Analytics & reporting: Monthly reporting of inbound marketing data and progress toward SMART goals