Scope of Project

We created and implemented an inbound marketing program to cultivate sustainable, measurable growth:

• Strategy & set up: Creation of year-long inbound marketing gameplan complete with buyer personas 
• Attraction: Pillar pages, e-books, blogs, social media, and other SEO-driven educational content to attract ideal visitors 
• Conversion: Calls-to-action and forms to create quality leads for sales cultivation
• Lead nurturing: Personalized email workflows, monthly enewsletter, and contextual web content to build relationships and demonstrate expertise
• Analytics & reporting: Monthly reporting of inbound marketing data and progress toward SMART goals