Bark House is the leading manufacturer of premium bark products for exteriors and interiors using sustainably certified processes. Our team provided inbound marketing services to attract, inform, and serve their clients.
Scope of Project
We created and implemented an inbound marketing program to cultivate sustainable, measurable growth:
- Strategy & set up: Creation of year-long inbound marketing gameplan complete with buyer personas
- Attraction: Pillar pages, e-books, blogs, social media, and other SEO-driven educational content to attract ideal visitors
- Conversion: Calls-to-action and forms to create quality leads for sales cultivation
- Lead nurturing: Personalized email workflows, monthly enewsletter, and contextual web content to build relationships and demonstrate expertise
- Analytics & reporting: Monthly reporting of inbound marketing data and progress toward SMART goals