Be Strong Families
Be Strong Families partners to create transformative change by developing and sustaining conversations that nurture the spirit of family, promote well-being, and prevent violence. We partner with Be Strong Families to create and carry out a content marketing strategy that promotes their events, games, trainings, and other products and services.
![BSF-Feature BSF-Feature](https://www.yodelpop.com/hs-fs/hubfs/portfolio/BSF-Feature.jpg?width=720&height=480&name=BSF-Feature.jpg)
INBOUND MARKETING
![Be-Strong-FB-ad Be-Strong-FB-ad](https://www.yodelpop.com/hubfs/portfolio/Be-Strong-FB-ad.jpg)
![BSF-Download-Sample-Parent-Cafe-Cards](https://www.yodelpop.com/hs-fs/hubfs/portfolio/BSF-Download-Sample-Parent-Cafe-Cards.jpg?noresize&width=500&height=799&name=BSF-Download-Sample-Parent-Cafe-Cards.jpg)
![skin mac](https://www.yodelpop.com/hubfs/pc-1-1.png)
Scope of Project
We've created and are implementing an inbound marketing program to cultivate sustainable, measurable growth:
- Strategy & set up: Creation of inbound marketing gameplan and buyer personas
- Attraction: Creative video and other content with digital advertising to promote offers
- Conversion: Calls-to-action and forms to create quality leads for cultivation as customers and event participants and leaders
- Lead nurturing: Personalized email workflows
- Sales & marketing alignment: Closed-loop reporting enablement through HubSpot-Salesforce integration
- Analytics & reporting: Reporting of inbound marketing data and progress toward SMART goals