Be Strong Families
Be Strong Families partners to create transformative change by developing and sustaining conversations that nurture the spirit of family, promote well-being, and prevent violence. We partner with Be Strong Families to create and carry out a content marketing strategy that promotes their events, games, trainings, and other products and services.
INBOUND MARKETING
Scope of Project
We've created and are implementing an inbound marketing program to cultivate sustainable, measurable growth:
- Strategy & set up: Creation of inbound marketing gameplan and buyer personas
- Attraction: Creative video and other content with digital advertising to promote offers
- Conversion: Calls-to-action and forms to create quality leads for cultivation as customers and event participants and leaders
- Lead nurturing: Personalized email workflows
- Sales & marketing alignment: Closed-loop reporting enablement through HubSpot-Salesforce integration
- Analytics & reporting: Reporting of inbound marketing data and progress toward SMART goals