Evoking Insights

Evoking Insights is a premium coaching and consulting provider for high-level executives in the biotechnology and technology industries. Our team designed and developed a custom website and provides inbound marketing services to attract, inform, and serve their clients. 

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BRAND

Scope of Project

We partnered with Evoking Insights to build a brand that establishes premier thought leadership and positions our client uniquely in the competitive field of executive coaching and consulting. Project features include:

  • Visual identity: Logo, color palettes, brand style guidelines
  • Brand platform: Mission statement, core values, corporate value proposition, three uniques, 5Ws, testimonials, style principles
  • Ideal buyer personas
  • Assets: Website, video production, email templates, and more

 

WEBSITE

EI-website

Scope of Project

We partnered with Evoking Insights to create a custom designed and developed website that communicates their brand and positions their services to attract visitors and convert them to leads:

  • Copywriting
  • Design and art direction
  • Development on HubSpot CMS

 

INBOUND MARKETING

Pillar Page

Evoking-Insights-Pillar-crop
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Landing Page

Evoking-Insights-Landing
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Blog Post

Evoking-Insights-Blog
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E-Book

EI-e-book

Scope of Project

We created and are implementing an inbound marketing program to cultivate sustainable, measurable growth:

  • Strategy & set up: Creation of year-to-year inbound marketing gameplan complete with buyer personas 
  • Attraction: Pillar pages, e-books, blogs, social media, and other SEO-driven educational content to attract ideal visitors
  • Conversion: Calls-to-action and forms to create quality leads for sales cultivation
  • Lead nurturing: Personalized email workflows, monthly enewsletter, and contextual web content to build relationships and demonstrate expertise
  • Analytics & reporting: Monthly reporting of inbound marketing data and progress toward SMART goals