Evoking Insights
Evoking Insights is a premium coaching and consulting provider for high-level executives in the biotechnology and technology industries. Our team designed and developed a custom website and provides inbound marketing services to attract, inform, and serve their clients.
![EI-Feature EI-Feature](https://www.yodelpop.com/hs-fs/hubfs/portfolio/EI-Feature.jpg?width=720&height=480&name=EI-Feature.jpg)
BRAND
Scope of Project
We partnered with Evoking Insights to build a brand that establishes premier thought leadership and positions our client uniquely in the competitive field of executive coaching and consulting. Project features include:
- Visual identity: Logo, color palettes, brand style guidelines
- Brand platform: Mission statement, core values, corporate value proposition, three uniques, 5Ws, testimonials, style principles
- Ideal buyer personas
- Assets: Website, video production, email templates, and more
WEBSITE
![EI-website EI-website](https://www.yodelpop.com/hubfs/portfolio/EI-website.jpg)
Scope of Project
We partnered with Evoking Insights to create a custom designed and developed website that communicates their brand and positions their services to attract visitors and convert them to leads:
- Copywriting
- Design and art direction
- Development on HubSpot CMS
INBOUND MARKETING
Pillar Page
![Evoking-Insights-Pillar-crop](https://www.yodelpop.com/hs-fs/hubfs/portfolio/Evoking-Insights-Pillar-crop.jpg?noresize&width=500&height=7408&name=Evoking-Insights-Pillar-crop.jpg)
![skin mac](https://www.yodelpop.com/hubfs/pc-1-1.png)
Landing Page
![Evoking-Insights-Landing](https://www.yodelpop.com/hs-fs/hubfs/portfolio/Evoking-Insights-Landing.jpg?noresize&width=500&height=794&name=Evoking-Insights-Landing.jpg)
![skin mac](https://www.yodelpop.com/hubfs/pc-1-1.png)
Blog Post
![Evoking-Insights-Blog](https://www.yodelpop.com/hs-fs/hubfs/portfolio/Evoking-Insights-Blog.jpg?noresize&width=500&height=2105&name=Evoking-Insights-Blog.jpg)
![skin mac](https://www.yodelpop.com/hubfs/pc-1-1.png)
E-Book
![EI-e-book EI-e-book](https://www.yodelpop.com/hubfs/portfolio/EI-e-book.jpg)
Scope of Project
We created and are implementing an inbound marketing program to cultivate sustainable, measurable growth:
- Strategy & set up: Creation of year-to-year inbound marketing gameplan complete with buyer personas
- Attraction: Pillar pages, e-books, blogs, social media, and other SEO-driven educational content to attract ideal visitors
- Conversion: Calls-to-action and forms to create quality leads for sales cultivation
- Lead nurturing: Personalized email workflows, monthly enewsletter, and contextual web content to build relationships and demonstrate expertise
- Analytics & reporting: Monthly reporting of inbound marketing data and progress toward SMART goals