Foundation for Prader-Willi Research

The Foundation for Prader-Willi Research is working to eliminate the challenges of Prader-Willi syndrome through the advancement of research and therapeutic development. PWS is the most common genetic cause of life-threatening childhood obesity. We partner with FPWR to create and carry out a content marketing strategy that attracts, informs, and serves their community and generates support for their work. We created a custom website to support their growth.




Scope of Project

We partnered with FPWR to create a custom website that informs PWS parents, friends and family, and researchers about promising research — while generating support for that research through donations and fundraising. We told the story of FPWR's crucial role in advancing the field of PWS research and serving as a source of hope for people affected by PWS around the world. 

Project features included:

  • Custom design and development in HubSpot CMS
  • Database-driven clinical trials directory and map
  • Nationwide listings of fundraising events, research publications, and funded projects
  • Custom, easy-to-use forms and landing pages for educational downloads, donation, volunteering, and sharing success stories
  • Donor CRM data import


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Scope of Project

We've created and implemented an inbound marketing program to cultivate sustainable, measurable growth:

  • Strategy & set up: Creation of year-to-year inbound marketing gameplan complete with buyer personas 
  • Attraction: Pillar pages, e-books, blogs, social media, and other SEO-driven educational content to attract ideal visitors 
  • Conversion: Calls-to-action and forms to create quality leads for cultivation as donors and fundraisers
  • Lead nurturing: Personalized email workflows, monthly enewsletter, and contextual web content to build relationships and demonstrate expertise
  • Sales & marketing alignment: Closed-loop reporting enablement through HubSpot-Raiser's Edge data import 
  • Analytics & reporting: Monthly reporting of inbound marketing data and progress toward SMART goals