Global Lyme Alliance
Global Lyme Alliance is the leading nonprofit dedicated to conquering Lyme and other tick-borne diseases, working for a cure through innovative research, awareness, and empowering the patient voice. We partner with GLA to apply sophisticated marketing automation tactics and technology to grow their donor base and promote their events and activities.
INBOUND MARKETING
Scope of Project
We've supported GLA in making maximal use of state-of-the-art marketing automation by providing training, development, marketing services, and strategy. With our support, GLA is implementing an inbound marketing program to cultivate sustainable, measurable growth:
- Strategy & set up: Creation of inbound marketing gameplan and buyer personas
- Branding and creative: Design and creation of print and digital microsite annual report and other creative assets
- Attraction: Digital advertising to promote lead generation
- Conversion: Calls-to-action and forms to create quality leads for cultivation as donators, volunteers, and partners
- Lead nurturing: Personalized email workflows
- HubSpot support and training
- CRM: Identifying and implementing HubSpot CRM solutions for effective data capture, segmentation, and reporting
- Sales & marketing alignment: Closed-loop reporting enablement
- Analytics & reporting: Reporting of inbound marketing data and progress toward SMART goals