Midwest Orthopaedic Consultants

Midwest Orthopaedic Consultants provides care to patients in two suburban Chicago locations. Our team provided inbound marketing services to attract, inform, and serve their patients.





Scope of Project

We created and implemented an inbound marketing program to cultivate sustainable, measurable growth:

  • Strategy & set up: Creation of year-long inbound marketing gameplan complete with buyer personas 
  • Attraction: E-books, blogs, social media, and other SEO-driven educational content to attract ideal visitors 
  • Conversion: Calls-to-action and forms to create quality leads for cultivation
  • Lead nurturing: Personalized email workflows and monthly enewsletter to build relationships and demonstrate expertise
  • Patient & staff delight: Workflows to improve and automate appointment confirmation and preparation processes
  • Analytics & reporting: Monthly reporting of inbound marketing data and progress toward SMART goals