Pure n Natural Systems
Pure n Natural Systems provides total air, water and temperature systems to create a healthier and more comfortable environment in homes and workplaces. Our team provided custom web development and inbound marketing services to attract, inform, and serve their clients.
![PNN-Feature PNN-Feature](https://www.yodelpop.com/hs-fs/hubfs/portfolio/PNN-Feature.jpg?width=720&height=480&name=PNN-Feature.jpg)
WEBSITE
![PNN-inbound PNN-inbound](https://www.yodelpop.com/hubfs/portfolio/PNN-inbound.jpg)
Scope of Project
We partnered with Pure n Natural to create a website with the dual priorities of attracting/converting visitors and providing customer-friendly online shopping for both B2B and B2C customers. Using a growth-driven design process, we:
- Programmed and integrated Shopify e-commerce and HubSpot CMS for a seamless journey from visitor to buyer to repeat customer
- Reviewed ongoing analytics to respond in real time to opportunities and gaps by building enhanced conversion paths that improved sales
- Provided a brand-driven, unified online experience across a catalog of thousands of products and hundreds of pieces of educational content
INBOUND MARKETING
Pillar Page
![PNN-Pillar](https://www.yodelpop.com/hs-fs/hubfs/PNN-Pillar.jpg?noresize&width=500&height=4047&name=PNN-Pillar.jpg)
![skin mac](https://www.yodelpop.com/hubfs/pc-1-1.png)
E-Book
![PNN-ebook PNN-ebook](https://www.yodelpop.com/hubfs/portfolio/PNN-ebook.jpg)
Scope of Project
We created and implemented an inbound marketing program to cultivate sustainable, measurable growth:
- Strategy & set up: Creation of year-to-year inbound marketing gameplan complete with buyer personas
- Attraction: Pillar pages, e-books, blogs, social media, and other SEO-driven educational content to attract ideal visitors
- Conversion: Calls-to-action and forms to create quality leads for sales cultivation
- Lead nurturing: Personalized email workflows, monthly enewsletter, and contextual web content to build relationships and demonstrate expertise
- Analytics & reporting: Monthly reporting of inbound marketing data and progress toward SMART goals