Search Institute
Search Institute promotes positive youth development and advances equity through research and practical solutions. The organization has a sixty-plus-year history of collaboration with partners to conduct and apply research that promotes positive youth development and advances equity. We partner with Search Institute to create and carry out a content marketing strategy that promotes their research, training, surveys, and other services.
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![Search-Institute-Pillar-Developmental-Relationships](https://www.yodelpop.com/hubfs/portfolio/Search-Institute-Pillar-Developmental-Relationships.jpg?noresize)
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![Search-Institute-e-book Search-Institute-e-book](https://www.yodelpop.com/hubfs/portfolio/Search-Institute-e-book.jpg)
![Search-Institute-Social-ads Search-Institute-Social-ads](https://www.yodelpop.com/hubfs/portfolio/Search-Institute-Social-ads.jpg)
Scope of Project
We've created and implemented an inbound marketing program to cultivate sustainable, measurable growth:
- Strategy & set up: Creation of year-to-year inbound marketing gameplan complete with buyer personas
- Attraction: Pillar pages, e-books, blogs, social media, and other SEO-driven educational content to attract ideal visitors, and digital advertising to promote offers
- Conversion: Calls-to-action and forms to create quality leads for cultivation as grantees and partners
- Lead nurturing: Personalized email workflows, monthly enewsletter, and web content to build relationships and demonstrate expertise
- Sales & marketing alignment: Closed-loop reporting enablement through HubSpot-Salesforce integration
- Analytics & reporting: Monthly reporting of inbound marketing data and progress toward SMART goals