Search Institute

Search Institute promotes positive youth development and advances equity through research and practical solutions. The organization has a sixty-plus-year history of collaboration with partners to conduct and apply research that promotes positive youth development and advances equity. We partner with Search Institute to create and carry out a content marketing strategy that promotes their research, training, surveys, and other services.



skin mac
skin mac



Digital Advertising


Scope of Project

We've created and implemented an inbound marketing program to cultivate sustainable, measurable growth:

  • Strategy & set up: Creation of year-to-year inbound marketing gameplan complete with buyer personas 
  • Attraction: Pillar pages, e-books, blogs, social media, and other SEO-driven educational content to attract ideal visitors, and digital advertising to promote offers
  • Conversion: Calls-to-action and forms to create quality leads for cultivation as grantees and partners
  • Lead nurturing: Personalized email workflows, monthly enewsletter, and web content to build relationships and demonstrate expertise
  • Sales & marketing alignment: Closed-loop reporting enablement through HubSpot-Salesforce integration 
  • Analytics & reporting: Monthly reporting of inbound marketing data and progress toward SMART goals