Search Institute

Search Institute promotes positive youth development and advances equity through research and practical solutions. The organization has a sixty-plus-year history of collaboration with partners to conduct and apply research that promotes positive youth development and advances equity. We partner with Search Institute to create and carry out a content marketing strategy that promotes their research, training, surveys, and other services.

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INBOUND MARKETING

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E-Book

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Digital Advertising

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Scope of Project

We've created and implemented an inbound marketing program to cultivate sustainable, measurable growth:

  • Strategy & set up: Creation of year-to-year inbound marketing gameplan complete with buyer personas 
  • Attraction: Pillar pages, e-books, blogs, social media, and other SEO-driven educational content to attract ideal visitors, and digital advertising to promote offers
  • Conversion: Calls-to-action and forms to create quality leads for cultivation as grantees and partners
  • Lead nurturing: Personalized email workflows, monthly enewsletter, and web content to build relationships and demonstrate expertise
  • Sales & marketing alignment: Closed-loop reporting enablement through HubSpot-Salesforce integration 
  • Analytics & reporting: Monthly reporting of inbound marketing data and progress toward SMART goals