Annual report season often brings a mix of emotions. There's the excitement of a new year of programming, educating, fundraising, and success stories to report on!
Then there's the trepidation of having to compile the data, get team members to provide needed information, and find people to tell those powerful stories. Oh, and did anyone take any good pictures at that fundraiser?
At their best, annual reports are a golden opportunity for nonprofits to showcase their accomplishments through storytelling and photos, thank their donors and supporters, and issue a clear call to action to readers for how they can help keep the momentum going. At their worst, reports are a ho-hum recitation of donor names (yawn), actions taken (so what?) and dry data (zzzzz).