Family-owned Potash Markets was founded more than 50 years ago by the Potash family. The focus on tradition has been a strength in serving current customers. But as Whole Foods, Trader Joe’s, and other chains have moved into downtown Chicago, Potash Markets needed updated online marketing strategies and a new brand to position itself more competitively.
As Potash Markets' inbound marketing agency, Yodelpop created a new farm-to-table brand and inbound marketing strategy that emphasize the beauty and quality of Potash Markets products and the depth of their staff’s expertise. In the first eight months after launch, visits to the website from email marketing increased 93%, organic traffic to the website increased 19%, and social media reach grew 17%.