InVia Fertility is a successful group of four Chicago-area fertility clinics. They had worked hard over the past several years to increase their traffic through blogging and pay-per-click advertising. But with virtually no leads coming through their website, they knew they needed to make a change.
After engaging Yodelpop for ongoing inbound marketing and a home page refresh, InVia saw its website transformed into a hub for lead generation and conversion of leads to patients, with 180 leads generated each month on average and a lead-to-patient conversion rate of 4.4%. This growth was achieved after entirely abandoning pay-per-click advertising and instead focusing on publishing valuable educational content to attract and convert InVia’s ideal patients.