Case Studies

Fertility Clinics Increase Leads from 0 to 180 Per Month

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Executive Summary

InVia Fertility is a successful group of four Chicago-area fertility clinics. They had worked hard over the past several years to increase their traffic through blogging and pay-per-click advertising. But with virtually no leads coming through their website, they knew they needed to make a change.

After engaging Yodelpop for ongoing inbound marketing and a home page refresh, InVia saw its website transformed into a hub for lead generation and conversion of leads to patients, with 180 leads generated each month on average and a lead-to-patient conversion rate of 4.4%. This growth was achieved after entirely abandoning pay-per-click advertising and instead focusing on publishing valuable educational content to attract and convert InVia’s ideal patients.

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Farm-to-Table Grocery Grows Traffic from Organic Search and Email

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Executive Summary

Family-owned Potash Markets was founded more than 50 years ago by the Potash family. The focus on tradition has been a strength in serving current customers. But as Whole Foods, Trader Joe’s, and other chains have moved into downtown Chicago, Potash Markets needed updated online marketing strategies and a new brand to position itself more competitively.

As Potash Markets' inbound marketing agency, Yodelpop created a new farm-to-table brand and inbound marketing strategy that emphasize the beauty and quality of Potash Markets products and the depth of their staff’s expertise. In the first eight months after launch, visits to the website from email marketing increased 93%, organic traffic to the website increased 19%, and social media reach grew 17%.

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Dental Practice Triples Traffic, Increases Online Referrals 35%

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Executive Summary

Update: Yodelpop's work with DeWan Dental Wellness won a Hubspot Impact Awards honorable mention in the Client Growth Story of the Year category!

DeWan Dental Wellness is a thriving Milwaukee dental practice focused on promoting patients’ complete dental health in an ultra comfortable environment. Prior to engaging Yodelpop, they had relied on word-of-mouth referrals, limited direct mail, and local events and ads to attract new patients. With excellent knowledge of dental health, treatment, and technologies, they needed an online marketing strategy that would leverage that expertise toward exceptional content, setting them apart from the competition and attracting the clientele they want to serve.

Since engaging Yodelpop for inbound marketing, DeWan Dental Wellness’s monthly web traffic has grown by 343%, and the practice ranks #1 in one of the most relevant local search terms. New patients who learned about the practice online (via search, social media, Yelp, and Google+) increased 35%, with Yelp alone generating 9 new patients in the first year. All of this growth was achieved via inbound marketing, with no paid advertising.

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